This role is for a Regional Sales Manager specializing in Agricultural Solutions within the Central Rift region. The successful candidate will be key to executing BASF’s go-to-market strategy, expanding the company's footprint among farmers, distributors, and retailers, and ensuring that BASF solutions deliver tangible value on the ground.
Duties and Responsibilities (What You Can Expect)
- Grow BASF’s regional sales, product presence, and overall market share.
- Deliver all assigned sales targets throughout the year.
- Build strong, lasting relationships with distributors, retailers, farmers, and other partners.
- Acquire and develop new customers while actively strengthening existing accounts.
- Maintain an accurate database of farmers within the region.
- Manage demonstration trials effectively to generate growth in sales.
- Collaborate closely with key industry stakeholders, such as the Cereal Growers Association and the Potato Council.
- Represent BASF at trade shows, field days, and essential industry events, and support the Marketing team by providing farmer testimonials.
- Track competitor activity and analyze market trends to proactively identify commercial opportunities.
- Conduct daily visits to farmers, fully understanding their needs and requirements, and prescribing appropriate BASF solutions to be delivered either directly or through distributors.
- Present technical and product information clearly to customers and internal teams.
- Manage the complete route-to-market process, including assessing and mitigating distributor credit risk.
- Collaborate seamlessly with Marketing, Technical, Supply Chain, and Finance teams to ensure alignment and operational efficiency.
Qualifications and Requirements (What You Offer)
Candidates must meet the following criteria:
Education and Technical Expertise:
- A Degree in Crop Protection, Agronomy, Plant Pathology, Horticulture, Agriculture, or a related field.
- Strong experience and comprehensive understanding of the crop protection industry, specifically within the Upper Central Rift regions.
Experience:
- Minimum of 5 years’ experience in relevant areas such as marketing, sales, technical support, and/or business development.
- Proven expertise in key account management.
- Demonstrated experience in fieldwork and managing projects.
Skills and Attributes:
- Strong written and verbal communication skills.
- Excellent organizational ability.
- Must be self-driven, proactive, and a motivated team player.
