Marketing and Training Executive

Key Responsibilities

• Develop and execute marketing strategies to promote company products and services.
• Plan and manage digital marketing campaigns (social media, email marketing, website content, paid ads).
• Create marketing materials including brochures, presentations, product catalogues, and promotional content.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Organize and coordinate promotional events, exhibitions, and product launches.
• Monitor campaign performance and prepare marketing reports with measurable KPIs.
• Collaborate with the sales team to align marketing strategies with revenue targets.
• Develop structured training programs for staff, distributors, and customers.
• Conduct product knowledge training and demonstrations.
• Prepare training materials, manuals, and presentations.
• Organize workshops, seminars, and onboarding sessions.
• Assess training effectiveness and provide improvement recommendations.
• Support field teams with technical product training where required.

Qualifications/ Requirements

• Bachelor’s degree or a Diploma in Marketing, Business Administration, Communications, or related field.
• 3 years’ experience in marketing, training, or a related role.
• Experience in digital marketing and campaign management is an added advantage.
• Prior experience in product training or corporate training is desirable.
• Excellent communication and presentation skills.
• Analytical skills with ability to interpret marketing data.
• Creative thinking and content development skills.
• Ability to work independently and collaboratively.
• High attention to detail and professionalism.

How to Apply

Interested and qualified candidates should forward their CV to: careers@orchidhr.co.ke using the position as the subject of the email.