The Pharo Foundation (the ‘’Foundation”) is a privately-funded entrepreneurial organisation that runs philanthropic programmes as well as for-profit social enterprises. The vision of the Foundation is an economically vibrant and inclusive Africa. The mission is to achieve this vision by investing in the human and physical capital of Africa.
The Head of Brand and Business Development for Pharo Schools is a strategic leadership role responsible for steering the brand identity and growth of Pharo Schools across East Africa. This role is central to defining the educational narrative, executing marketing strategies, and driving enrolment growth while ensuring cultural relevance and brand coherence across the school network.
Key Responsibilities
Brand, Narrative & Content Development
- Develop and steward a coherent Pharo Schools East Africa brand and narrative aligned to the Pharo Schools’ education mission, values, and education model.
- Define and maintain brand guidelines, ensuring consistency of tone, messaging, and visual identity across all schools and channels.
- Lead the creation of high-quality, compelling content that showcases teaching and learning quality, student outcomes, teacher excellence, and community impact.
- Translate complex educational practice and pedagogy into clear, credible, parent-friendly storytelling.
- Curate and amplify school-based stories and evidence of impact while maintaining brand coherence.
- Ensure content reflects cultural sensitivity, inclusivity, and local relevance across countries.
Marketing Strategy & Campaigns
- Design and implement a structured, scalable marketing framework applicable across all Pharo Schools and operating countries.
- Develop annual and termly marketing plans aligned to enrolment targets, growth priorities, and school calendars.
- Lead network-wide marketing and enrolment campaigns in collaboration with Heads of School and school-based marketing teams.
- Support schools to plan and execute admissions drives, open days, tours, digital marketing, and referral initiatives.
- Ensure campaigns are data-informed, cost-effective, and locally responsive.
- Track and evaluate campaign performance, iterating approaches based on insights and results.
Enrolment Support
- Develop a clear, values-aligned sales and enrolment approach that reflects Pharo’s educational philosophy and commitment to access and quality.
- Strengthen the full parent enrolment journey, from inquiry to onboarding and early retention.
- Create and maintain sales tools, scripts, playbooks, and FAQs for admissions and marketing teams.
- Support schools to improve lead management, follow-up, and conversion practices.
- Analyse enrolment data, parent feedback, and market demand to inform strategy and forecasting.
Communications & Stakeholder Engagement
- Lead internal and external communications for Pharo Schools EA, aligned with Foundation-wide communications and reputation management.
- Oversee and optimise key communication channels, including websites, social media, newsletters, brochures, and reports.
- Support school leaders with thought leadership content, speeches, presentations, and strategic messaging.
- Ensure clear, proactive, and timely communication with parents and communities during key moments.
- Coordinate crisis or sensitive communications in partnership with senior leadership.
School-Based Team Enablement
- Build the capacity of school-based marketing and admissions teams through clear frameworks, templates, training, and coaching.
- Act as a strategic thought partner to Heads of Schools and Principals.
- Support schools to professionalise and systematise their marketing and enrolment practices.
- Foster a culture of collaboration, shared learning, and best practice across schools.
Market Insight & Innovation
- Stay informed on education, marketing, and enrolment trends in Africa and globally.
- Develop a deep understanding of parent decision-making drivers and pain points.
- Monitor competitor positioning, pricing, and propositions to maintain Pharo’s commitment to affordability.
- Pilot and test new channels, formats, and approaches, scaling what works.
Required Qualifications & Experience
- Bachelor's degree in marketing, communications, business, media, or a related field (Master’s degree will be advantageous).
- 5–8+ years’ experience in marketing, communications, and/or sales, with leadership responsibility.
- Proven experience building and executing integrated marketing and communications strategies that drive growth, brand, and reputation.
- Demonstrated success in brand building, enrolment growth, or customer acquisition, ideally in multi-site or regional contexts.
- Experience working in or with African markets, with sensitivity to local context, culture, and families.
- Demonstrated experience building and scaling brands in complex, resource-constrained environments.
How to Apply
Interested and qualified candidates should apply online via the application link provided below. This will direct you to the official recruitment portal on hris.peoplehum.com.
Application Link: https://www.myjobmag.co.ke/apply-now/1150164
