The role of the Premium Executive at Standard Chartered Bank Kenya (Eldoret Branch) focuses on driving client engagement, growing the premium client portfolio, and cross-selling retail banking products, particularly wealth and insurance offerings, while maintaining strict adherence to internal policies and regulatory compliance.
Key Responsibilities
- Drive client engagement in line with the coverage model.
- Engage premium clients by identifying and meeting needs via cross-sell of retail banking products. Primary focus will be on increasing penetration of wealth and insurance along with improving Current Account and Savings Account Assets Under Management (CASA AUM).
- Follow the applicable contact management approach to drive engagement with premium clients. Execute applicable sales campaigns as designed and released by country segment teams.
- Drive ‘Needs based conversations’ with clients to provide suitable products. Focus on building relationship via a consultative selling approach.
- Meet or exceed applicable scorecard targets.
- Handle Client led product requests triggered via CEMS leads.
- Follow up and manage expectations of clients to ensure timely processing of sales transactions.
- Help drive digital adoption within the portfolio.
- Support onboarding of premium clients and create a pipeline for upgrade to the priority segment.
- Embed "Here for good" and Group’s brand and values as part of the Premium executive team.
- Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.
Portfolio Management
- Drive portfolio growth through existing to bank (ETB) clients and increased product per customer (PPC) ratio.
- Based on client profile, map client potential and work towards up streaming to Wealth Management Solutions.
Risk Management
- Responsible for identifying, assessing, monitoring, controlling and mitigating risks to the Group. Maintain awareness and understanding of the main risks facing the Group and the role the individual plays in managing them.
- Remain alert to the risk of money laundering and assist in the Bank’s efforts in combating it by adhering to the principles of identifying your customer, knowing your customer, reporting suspicions, safeguarding records, and not disclosing suspicions to Customers.
- Operational Risk Policy: Ensure understanding of the Group’s Risk Management Framework including relevant Operational Risk Framework ownership. Ensure a full understanding of the risk and control environment in area of responsibility.
Governance
- Responsible for assessing the effectiveness of the Group’s arrangements to deliver effective governance, oversight, and controls in the business, and if necessary, oversee changes in these areas.
- Maintain awareness and understanding of the regulatory framework in which the Group operates, and the regulatory requirements and expectations relevant to the role.
- Responsible for delivering ‘effective governance’; capability to challenge fellow executives effectively; and willingness to work with any local regulators in an open and cooperative manner.
Know Your Customer (KYC)
- Ensure adherence to KYC principles: “Identifying your customer, knowing your customer, reporting suspicions, safeguarding records and not disclosing suspicions to customers”.
- Ensure mandatory training in combating money laundering is completed.
Regulatory and Business Conduct
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with all applicable laws, regulations, guidelines, and the Group Code of Conduct.
- Effectively and collaboratively identify, escalate, mitigate, and resolve risk, conduct, and compliance matters.
Skills and Competencies
- Manage Conduct and Manage Risk effectively.
- Good understanding of bank’s operational processes.
- Working knowledge of core banking systems.
- Expert understanding of the Bank’s products.
- Expert understanding of the Bank's Digital platform capabilities.
Key Stakeholders
Internal: Wealth Specialist, Branch Managers, Regional Managers, Quality Analyst, Universal Bankers, CDD/ Operations Teams.
External: Customers (Current and Potential).
