Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
At ALX, we’re unlocking the future we want to see. We’re catalyzing the transformation of Africa by developing the next generation of bold, innovative, ethical, and entrepreneurial leaders. We’re unlocking the potential of the world's largest workforce. As a Performance Marketing Specialist, you will lead the strategy, setup, and optimization of paid digital campaigns to drive learner acquisition and enrollment across multiple markets.
Key Responsibilities
Performance Media Strategy and Campaign Execution
Lead the strategy, setup, execution, and optimization of paid digital campaigns across Meta, Google, and other relevant acquisition platforms.
Build and manage full-funnel campaign strategies that drive awareness, lead generation, and learner enrollment.
Own campaign architecture, audience targeting, budget allocation, bid strategies, and spend efficiency to maximize growth outcomes.
Run disciplined A/B tests across creatives, messaging, audiences, and landing pages to continuously improve results.
Optimize campaigns against cost per lead (CPL), cost per acquisition (CPA), conversion rates, and return on ad spend (ROAS).
Conversion Tracking, Attribution, and Technical Setup
Design and maintain a reliable tracking and attribution framework (Meta Pixel, Google Tags, GTM).
Ensure accurate end-to-end tracking of user journeys from first click to enrollment conversion events.
Monitor tracking integrity and proactively resolve issues related to attribution gaps or data inconsistencies.
Performance Analytics and Dashboard Reporting
Develop and maintain performance dashboards (e.g., Looker Studio) providing real-time visibility into campaign results.
Monitor and analyze key indicators such as CTR, CPL, CPA, and funnel progression.
Translate data into clear, actionable reporting for marketing stakeholders and leadership teams.
Insight Generation and Growth Optimization
Produce weekly and monthly reports surfacing trends, opportunities, risks, and recommended actions.
Identify patterns in audience behavior and creative effectiveness to uncover new growth opportunities.
Partner with leadership to align marketing performance with broader enrollment and revenue goals.
Cross-Functional Collaboration
Work closely with Marketing, Recruitment, and Community teams to align campaigns with recruitment pipelines.
Support broader market activation efforts and community initiatives with targeted campaigns.
Requirements
Minimum of 5 years of experience in performance marketing, growth marketing, or paid acquisition.
Demonstrated success in planning and managing paid campaigns across Meta Ads Manager and Google Ads.
Strong hands-on experience with Meta Pixel, Google Tag Manager, and attribution tools.
Proven ability to build and interpret dashboards using Looker Studio or similar analytics platforms.
Strong analytical capability with the ability to turn data into optimization strategies.
Experience running structured A/B tests.
High attention to detail and ability to work in a fast-paced environment.
