Lubricants Marketing Implementer

The Lubricants Marketing Implementer or trade marketing will be responsible for the implementation of agreed brand and channel marketing initiatives, campaigns, and other programmes to support the achievement of market penetration, brand health, business targets, and loyalty both in B2B and B2C sectors.

Principal Accountabilities

Marketing Planning & Implementation

• Participate in the development of the country marketing plan covering key brands and channels in liaison with the Lubricants Marketing Manager as per the VE Lubricants marketing planning calendar.
• Manage implementation of agreed lubricants brand and channel (B2B & B2C) sales & marketing initiatives - including concept development, actual implementation directly and through third-party agencies where appropriate, within agreed budgets.
• Manage implementation of B2B customer value propositions (CVP) and pipeline (SPANCOP) management by the sales teams and Frontline Technical Services (FLTS) Team.
• Monitor the impact of marketing initiatives to ensure delivery of target return on marketing investments (pre and post-implementation).
• Manage agency relationships to implement agreed marketing communication for assigned brands and channel initiatives.
• Support and participate in the on-ground implementation of distributor marketing initiatives, agency supervision, and performance evaluation on a need basis.

Job Knowledge, Skills & Experiences

• A university degree preferably in business, marketing, or related field.
• At least 3 years of experience in a marketing or marketing support role or environment with strong analytical skills.
• Ability to think strategically and to translate new concepts into operational plans.
• Ability to draw insights from data and communicate them to different audiences with ease. Good understanding of Retail and B2C markets.
• Strong value chain, Pricing, Channel management & Route-to-Market (RTM) competencies.
• Strong proven commercial skills and judgment.
• Strong customer orientation.
• Ability to manage complex projects and handle numerous relationships.
• Strong interpersonal and excellent organisational skills.
• Experience in a Fast-moving consumer goods (FMCG) setting and digital marketing is an advantage.
• High proficiency in Microsoft Excel, PowerPoint, and other common computer programs.