This senior leadership role, Head of Sales – Africa, is responsible for leading and driving end-to-end mainline sales operations across multiple African markets. The successful candidate will deliver revenue growth through the effective management and expansion of various channels, including Distribution, MBOs (Multi-Brand Outlets), SIS (Shop-in-Shop), Online platforms, Supermarkets, and Franchise Stores. The role requires executing the Pan-Africa sales strategy, optimizing channel performance, strengthening partner relationships, and ensuring consistent brand and commercial execution across all markets.
Key Responsibilities
Sales Strategy & Revenue Growth
- Develop and execute the Pan-Africa sales strategy aligned with business growth objectives.
- Drive revenue growth, market penetration, and profitability across all African markets.
- Set sales targets, forecasts, and budgets across regions and channels.
- Monitor performance and take corrective action to ensure achievement of sales KPIs.
Channel Management & Expansion
- Lead sales across Distribution, MBOs, SIS, Online platforms, Supermarkets, and Franchise Stores.
- Identify and onboard new channel partners and franchise opportunities across Africa.
- Optimize channel mix and expansion strategies to maximize reach and profitability.
- Ensure consistent execution of pricing, promotions, and brand standards across channels.
MBO (Multi-Brand Outlet) Management
- Expand brand presence across leading national and international MBOs.
- Negotiate margins, pricing, payment terms, assortments, and commercial agreements.
- Drive ideal assortment planning across categories (e.g., footwear, apparel, accessories).
- Monitor competitor activity within MBOs and implement corrective actions.
- Ensure strong Visual Merchandising (VM) execution, retail staff training, and brand visibility in-store.
SIS (Shop-in-Shop) Expansion & Performance
- Identify retail chains, malls, and department stores suitable for SIS rollout.
- Lead end-to-end SIS execution including space negotiation, fixture installation, product mix planning, and visual merchandising setup.
- Monitor SIS performance and continuously improve productivity and ROI.
Partner & Relationship Management
- Build and manage strong relationships with distributors, franchise partners, key accounts, and strategic stakeholders.
- Drive partner performance through structured reviews, joint business planning, and incentive programs.
- Negotiate commercial terms and agreements to support sustainable growth.
Team Leadership & Performance
- Lead, mentor, and develop regional and country sales teams.
- Establish clear performance metrics and accountability frameworks.
- Foster a high-performance, results-driven sales culture across markets.
Market Intelligence & Execution
- Track market trends, competitor activity, and consumer behavior across African markets.
- Provide insights to support product planning, pricing, and go-to-market decisions.
- Ensure timely and effective execution of product launches, campaigns, and seasonal initiatives.
Reporting & Stakeholder Management
- Prepare and present regular sales performance reports to senior leadership.
- Collaborate closely with Marketing, Supply Chain, Finance, and Operations teams to ensure alignment.
- Support long-term business planning and expansion initiatives across Africa.
Qualifications & Experience
- Bachelors degree in Business Administration, Sales, Marketing, or a related field.
- Minimum of 8–10 years experience in senior sales leadership roles with Pan-African exposure.
- Proven track record of driving revenue growth across multiple African markets.
- Strong experience managing multi-channel sales environments (Distribution, Retail, Online, Franchising).
- Demonstrated success in partner management, channel expansion, and key account leadership.
- Strong commercial acumen with the ability to translate strategy into execution.
- Excellent leadership, negotiation, and stakeholder management skills.
- Willingness and ability to travel extensively across African markets.
