The E-Commerce PPC Specialist (Amazon Focused) role at Pavago involves driving e-commerce success primarily through strategic management of Amazon Pay-Per-Click (PPC) campaigns, complemented by full-stack digital marketing activities.
The ideal candidate is a performance-driven marketer who thrives on both strategy and execution. You understand how each marketing channel impacts the customer journey and know how to use data to make smart decisions. You enjoy working independently, testing new approaches, and continuously improving campaign results.
Responsibilities
Amazon PPC Management
- Develop, launch, and optimize Amazon PPC campaigns to drive traffic, conversions, and ROI.
- Conduct keyword research, bid management, and product targeting optimization.
- Analyze campaign data to make informed scaling decisions and reduce wasted spend.
- Collaborate with the team on seasonal strategies, promotions, and new product launches.
Marketplace Operations & Support
- Manage product listings, pricing, and performance metrics on Amazon Seller Central.
- Monitor reviews, customer feedback, and inventory to maintain listing quality.
- Identify marketplace trends and improvement opportunities to maximize sales.
Full-Stack Digital Marketing
- Plan, execute, and optimize Facebook Ads to complement Amazon traffic and conversion goals.
- Build and manage email marketing campaigns (Klaviyo, Mailchimp, or similar) to increase retention and lifetime value.
- Develop cohesive cross-channel campaigns ensuring consistency in brand voice and performance tracking.
Data Analysis & Reporting
- Generate weekly and monthly performance reports across all marketing channels.
- Use data insights to optimize campaigns, reduce costs, and increase overall ROI.
- Communicate key learnings and recommendations to the client and internal stakeholders.
Required Experience & Skills (Qualifications)
This role requires the following qualifications and experience:
- Qualification: BA/BSc/HND
- 3+ years of hands-on experience managing Amazon PPC campaigns.
- Strong knowledge of Amazon Seller Central and marketplace advertising tools.
- Proven experience running Facebook Ads and email marketing campaigns.
- Analytical mindset with the ability to interpret data and act on insights.
- Excellent written and verbal communication skills.
- Ability to work independently in a remote environment.
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