The Digital Media Officer role involves working closely with internal teams and external partners to develop and implement digital communication strategies, oversee content planning and digital storytelling across platforms, and enhance the visibility and impact of IWRA’s events, publications, projects, and initiatives. The position requires strong strategic thinking, excellent communication and project management skills, and proven experience of using digital media to grow audiences, support engagement, and reinforce organisational objectives. The candidate will be managed by and directly reporting to IWRA’s Communications Coordinator.
Roles and Responsibilities
- Support the development and implementation of the IWRA’s Communication Strategy and Social Media Strategy, taking into account the diversity of IWRA’s membership and external audiences.
- Operate IWRA’s social media channels, including content planning, publishing, audience engagement, and performance monitoring.
- Manage the IWRA membership platform, ensuring content is up-to-date and engaging and reporting on usage.
- Provide regular updates on digital performance from websites and social media channels/platforms.
- Ensure the tone of voice, brand image and messaging across all of IWRA’s existing and future platforms and social media channels are aligned with IWRA strategies, as well as policy and legal requirements.
- Support content adaptation for different audiences and channels, including members, Task Forces, Geographic Chapters, the wider public, IWRA websites, the membership space, social media and third-party websites, etc.
- Drive IWRA’s content planning and coordination processes across all digital communications channels
- Coordinate and execute digital content projects (advertising, marketing campaigns, etc.) liaising with internal and external stakeholders before suggesting courses of action and implementation.
- Identify relevant digital platforms (e.g. for master classes, webinars, blogs, podcasts, etc.) that offer an excellent online user experience, while ensuring the digital content is engaging and easy to find/use.
- Development, use, and effective optimisation of video, photography and infographic content.
Candidate Profile
Essential Requirements:
- Fluent in written and spoken English
- Degree in Digital Media/Marketing, Communications, or equivalent experience (BA/BSc/HND)
- Proven experience in website management and content development
- Strong written, verbal, and visual communication skills
- Video editing skills for online distribution
- Experience in content planning and creation, digital marketing strategies, SEO, and social media
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Ability to manage multiple tasks independently and meet deadlines
- Experience working in multicultural environments
- Familiarity with digital tools and platforms (Google Analytics, Mailchimp, LinkedIn, Facebook, X, etc.)
- Basic knowledge of HTML/HTML5 and front-end web technologies (e.g. WordPress)
- Creative thinker, solid design skills and an eye for visual storytelling
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