Digital Marketer

Fantom is an all-in-one healthcare solution offering 24/7 access to a dedicated team for services ranging from lab draws to quarterly check-ins at the client's preferred location. The company aims to eliminate long waits at the doctor’s office and inconvenient lab visits, ensuring flexibility and accessibility for client queries.

Role Overview

We are seeking a commercially astute Digital Marketer to plan, execute, and optimize digital marketing initiatives that drive qualified lead generation, support revenue growth, and strengthen brand positioning. The role requires a disciplined professional who can align digital marketing performance with broader business and sales objectives.

Key Responsibilities and Duties

• Develop and implement data-driven digital marketing strategies aligned with organizational growth targets.
• Generate, qualify, and nurture high-quality leads to support Business Development and sales teams.
• Plan, manage, and optimize digital campaigns across SEO, paid advertising, social media, and email marketing.
• Track, analyze, and report on campaign performance, conversion rates, cost per lead, and ROI.
• Collaborate closely with Business Development and Client Services teams to ensure effective lead conversion and client acquisition.
• Enhance brand visibility, digital presence, and market engagement in line with corporate standards.

Key Performance Indicators (KPIs)

Performance in this role will be measured against:

• Volume and quality of qualified leads generated.
• Lead-to-opportunity and lead-to-client conversion rates.
• Cost per lead and return on marketing investment (ROMI).
• Revenue contribution from digital marketing initiatives.
• Website traffic growth, engagement metrics, and campaign effectiveness.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of two (2) years' proven experience in digital marketing, demand generation, or performance marketing.
• Experience in Marketing, Fintech, Insurance, or Real Estate sectors will be an added advantage.
• Strong hands-on experience with digital marketing tools, SEO, paid media platforms, and analytics.

Compensation

• Gross Monthly Retainer: KES 25,000-30,000.
• Commission: Performance-based commission linked to successful conversions.