The Assistant Sales Manager (Sports & Team Kitting) – Kenya is responsible for driving sales growth through partnerships with schools, sports academies, clubs, stadiums, and local and national sports teams. The primary objective is to build long-term sports partnerships, manage key accounts, and generate bulk orders for customized sportswear and footwear solutions across Kenya's sports ecosystem.
Key Responsibilities
Sports Partnerships & Business Development
- Develop and manage strategic collaborations with schools, sports academies, sports clubs, stadiums, and sports federations.
- Identify and pursue new opportunities within local and national sports teams for team kitting solutions.
- Build long-term partnerships across all sports arenas to drive recurring and bulk orders.
Sales & Revenue Growth
- Generate bulk orders for customized sportswear, footwear, and team kits.
- Drive achievement of sales targets through institutional and team-based contracts.
- Prepare and present tailored proposals aligned to team branding and performance needs.
Key Account Management
- Manage and grow relationships with key sports accounts nationwide.
- Act as the primary liaison between clients and internal teams to ensure seamless execution.
- Ensure high levels of client satisfaction, repeat business, and contract renewals.
Product Customization & Execution
- Coordinate customization requirements including branding, sizing, and design specifications.
- Work closely with production and supply teams to ensure quality, timelines, and delivery standards are met.
Market Intelligence & Expansion
- Monitor sportswear trends, competitor activity, and emerging sports markets.
- Identify new sporting institutions and regions for market expansion.
Sales Planning & Reporting
- Maintain an active sales pipeline and provide regular performance reports.
- Track KPIs, forecasts, and partnership performance metrics.
Cross-Functional Collaboration
- Collaborate with marketing, design, and operations teams to support sports campaigns and launches.
- Support on-ground activations, tournaments, and sporting events where required.
Qualifications & Experience
- Bachelor's or Master's degree in Business, Sales, Marketing, or a related field.
- Minimum of 5+ years experience in sportswear, team kitting, or sports-related B2B sales.
- Proven experience working with schools, academies, sports clubs, or federations.
- Strong understanding of customized sportswear and footwear solutions.
- Demonstrated ability to manage bulk orders and institutional accounts.
