The Area Sales Manager is responsible for driving branch growth through the promotion, sales, and efficient processing of Car Financing and Logbook Loans. The position oversees daily branch sales operations to ensure strong lead generation, high conversion rates, and effective customer acquisition. A key responsibility is building and managing a high-performing sales team by recruiting, training, and retaining quality sales agents while guiding them in executing targeted sales activation plans. Overall, the position combines sales leadership, dealership relationship management, and operational oversight to maximize Car Financing and Logbook Loan sales performance, improve branch efficiency, and strengthen market presence.
Responsibilities
Oversee day-to-day Branch sales activities to improve efficiency and conversion of Car financing & Logbook loans.
Recruit, train, and retain quality sales agents.
Guide the team on developing clear, well-targeted sales activation plans.
Design and implement branch sales and marketing activation plans.
Recruit, manage, motivate, and maintain relationships with car dealerships.
Ensure fast and correct processing of client applications, including correct application of underwriting rules and identification of fraudulent customers.
Manage leads generation, ensuring calls and follow-ups are completed on time and according to processes.
Provide and share accurate information with the team.
Undertake general administration within the branch.
Qualifications and Requirements
Bachelor’s degree in Economics, Business Administration, Marketing, Engineering, Education, or other related fields.
At least 2 years of experience in Microfinance Logbook loans and car financing management.
Proven ability in building and managing high-performing sales agent teams.
Ability to work with different teams and achieve collaborative results.
Performance-oriented mindset.
Ability to thrive in a fast-paced and sometimes high-pressure environment.
Fluency in English and Swahili.
How to Apply
Interested and qualified candidates should apply online through the Mogo Finance recruitment portal on Sage HR via the provided application link.
