Advocacy and Communications Officer

Key Responsibilities

Advocacy Strategy Development and Implementation (30%)

• Lead the design, operationalization, and continuous refinement of the CASCADE Advocacy and Communications Strategy.
• Translate multisectoral nutrition priorities into clear advocacy agendas, messaging frameworks, and engagement approaches.
• Identify and respond to emerging policy windows, aligning advocacy actions with national and global nutrition priorities.

Policy Engagement and Multi-Stakeholder Coordination (20%)

• Actively participate in national and county-level policy and technical platforms, including technical working groups and advocacy coalitions.
• Support alignment of messaging and advocacy priorities across stakeholders, including government, civil society, and development partners.
• Contribute to development of policy briefs, position papers, and advocacy submissions targeting decision-makers, including parliamentary stakeholders.

Strategic Communications and Content Development (10%)

• Lead the development, quality assurance, and dissemination of high-impact advocacy and communication products including policy briefs, media kits, press materials, and digital multimedia content.
• Coordinate and manage external consultants (writers, designers, media specialists) to ensure high-quality outputs aligned with project and organizational standards.
• Ensure consistent branding, messaging, and narrative coherence across all communication outputs.

Advocacy Campaigns, Events, and Public Engagement (5%)

• Support the design and execution of high-level advocacy events, policy dialogues, and public engagement forums.
• Shape communications around key national and global moments (e.g., accountability forums and nutrition-related events).
• Package and disseminate outcomes from events to strengthen advocacy positioning and influence.

Community-Led and Evidence-Based Advocacy (5%)

• Facilitate and support community-driven advocacy processes, including budget advocacy and public participation processes.
• Use community scorecards and accountability platforms to bridge grassroots advocacy with national policy engagement.

Media Engagement and Public Visibility (5%)

• Engage with media to promote project outputs, policy messages, and advocacy priorities.
• Support strategic media outreach and capacity strengthening on ethical storytelling and responsible communication.

Digital Communications and Knowledge Management (10%)

• Oversee development and dissemination of digital advocacy content and maintain project communication channels.
• Document advocacy outcomes, lessons learned, and success stories for internal and external use.

Monitoring, Evaluation, and Learning (MEAL) (5%)

• Collaborate with the MEAL team to track, document, and report advocacy and communications outcomes.
• Contribute to frameworks for measuring advocacy effectiveness.

Planning, Reporting, and Institutional Learning (5%)

• Contribute to annual workplans and lead donor reporting on advocacy and communications results.
• Support development of knowledge products for CARE platforms.

Partnerships and Stakeholder Engagement (5%)

• Build and maintain strategic partnerships with government institutions, civil society, CBOs, and development partners.
• Represent the project in relevant forums to enhance advocacy impact.

Requirements and Qualifications

• Degree in Communication, Journalism, or another relevant field.
• At least five (5) years of work experience in media and communications.
• Proven experience in engaging decision-makers across Kenya and beyond.
• Demonstrated professional competence and mastery of the subject matter.
• Proven ability to develop and implement effective communication strategies to achieve advocacy goals.
• Ability to help achieve breakthroughs in political leadership, policy, and practice.
• Conversant with developing news stories and shaping multimedia products.
• Ability to operate in a multilateral environment and work with broader coalitions (including women’s/youth movements and the private sector).
• Ability to conceptualize, design, and implement major information campaigns.
• Knowledge of gender and human rights issues.
• Strong communication, presentation, networking, and advocacy skills.
• Knowledge of social media platforms and experience in social media outreach.
• Understanding of development/relief issues and the local media landscape.