Senior Marketing Officer

Key Duties & Responsibilities

• Member Recruitment & Sales: Lead recruitment of new member organizations and individual members. Drive sales of BOSA and FOSA products to meet assigned targets.
• Market Strategy: Develop and execute strategies to increase market share across assigned sectors.
• Retention & Activation: Monitor member activity to prevent dormancy by implementing retention and reactivation initiatives. Ensure timely activation of dormant accounts and submit a monthly dormancy status report to the Marketing & Business Development Manager.
• Campaign Management: Plan and implement marketing campaigns, member education forums, AGMs, and regional events.
• Branding: Oversee development and consistency of branding materials and marketing collateral.
• Market Analysis: Conduct market research and competitor analysis to inform strategy and product positioning.
• Partnerships: Identify and recommend strategic partnerships to enhance member value and manage relationships with member organizations and partners to ensure performance and growth.
• Stakeholder Liaison: Serve as the key liaison for organizational representatives to drive penetration and engagement.
• Team Leadership: Coach, supervise, and monitor the performance of Relationship Officers and Sales Agents. Provide guidance on the implementation of membership and related policies.
• Reporting: Track performance metrics and prepare periodic reports on membership, sales, campaign impact, and product performance. Ensure proper management of marketing assets and resources.
• Support: Support the Marketing & Business Development Manager in departmental planning and execution.
• Other Duties: Perform any other duty as may be assigned from time to time.

Knowledge: Qualifications & Experience

• Bachelor’s degree in Marketing, Communication, Business Administration/ Management, Commerce (marketing), Entrepreneurship or its equivalent.
• A minimum of five (5) years’ relevant experience with at least 2–3 years in a supervisory or leadership role.
• Membership with relevant professional body (MSK, CIM).
• Computer proficiency, including CRM and ERP systems.
• Must have worked/served in a financial institution.

Personal Attributes

• Strong communication and presentation skills.
• Strategic thinking with strong analytical ability.
• Leadership and team development capability.
• Negotiation and stakeholder management skills.
• Commercial acumen and results orientation.

How to Apply

Interested and qualified candidates should apply via the following link: Apply to Kimisitu Sacco.