Senior Creative Strategist - Paid Social (Meta Ads)

Key Responsibilities

What You’ll Be Doing

• Own and scale Facebook & Instagram ad campaigns from ideation to execution.
• Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts.
• Handle $10K–$250K+ monthly ad spend budgets with performance accountability.

Creative Strategy (Primary Focus)

• Develop original ad angles, hooks, and messaging frameworks.
• Write clear, high-converting creative briefs for designers and video editors.
• Lead UGC direction, including scripting, storytelling, and video concepts.
• Contribute directly to ad concepting and campaign narratives.
• Continuously test new creative ideas and iterate based on performance.

Performance & Optimization

• Analyze performance daily and make data-driven decisions.
• Identify winning creatives and scale them effectively.
• Optimize campaigns across audiences, creatives, and offers.

Creative + Data Feedback Loop

• Use data to refine messaging, angles, and storytelling.
• Understand why creatives perform — not just what performs.
• Continuously improve performance through creative iteration.

Collaboration & Ownership

• Work closely with designers, editors, and internal teams.
• Align campaigns with broader revenue and growth goals.
• Operate with autonomy — owning outcomes, not just execution.

Requirements

• Experience: 3+ years running Facebook/Instagram ads at a high level.
• Budget Management: Proven experience managing at least $10,000/month in ad spend (preferably significantly more).
• Portfolio: Experience handling multiple accounts (5+) simultaneously.
• Creative Expertise: Strong hands-on involvement in creative strategy, including ad concepting, brief writing, and storytelling for paid ads.
• Technical Proficiency: Strong command of Meta Ads Manager, Facebook Business Suite, Pixel tracking, and conversion optimization.
• Copywriting: Strong copywriting skills — able to craft compelling hooks and messaging.
• Education: BA/BSc/HND qualification.
• Note: Candidates who have only executed campaigns without contributing to creative strategy will not be a fit for this role.

What Separates Top Candidates

• Strong portfolio of winning ad creatives (UGC, static, video).
• Clear ability to explain their role in creating high-performing ads.
• Deep understanding of creative → offer → conversion flow.
• Experience managing $50K–$250K+ monthly budgets.
• Hands-on experience with UGC workflows and video production.
• Use of AI tools (e.g., ChatGPT) to improve creative output.

How to Apply

Interested and qualified candidates should apply online via the application link provided below.