This individual will support the organization’s growth objectives by actively contributing to field sales lead generation activities. The role focuses on identifying, engaging, and qualifying potential clients through market research, direct outreach, networking, and community engagement. The intern will help build and maintain a strong sales pipeline by leveraging both in-person interactions and digital tools to track and manage leads.
Responsibilities and Duties
Lead Generation & Research: Identify potential clients within target markets through research, local directories, field sales activities, and industry analysis. Gather and analyze information on prospective clients, including business needs, key decision-makers, and competitive positioning.
Database Management: Maintain an updated database of prospects and market insights.
Direct Outreach: Conduct cold calls and participate in door-to-door visits to sell the company’s services. Schedule meetings and perform regular follow-ups with prospectives to convert them to clients under the guidance of senior staff.
Networking: Attend industry events, trade shows, and networking forums to identify and engage potential leads, representing the organization professionally.
Relationship Management: Support efforts to generate referrals from existing clients and assist in maintaining current customer relationships to encourage repeat business.
Business Growth: Grow revenue from existing clients through upselling, cross-selling, and repeat business under the guidance of senior business development staff.
Lead Qualification: Assist in qualifying leads by gathering information on client needs, budgets, and decision-making processes, prioritizing them based on value.
Reporting & Technology: Track daily and weekly field activities (visits, calls, meetings). Prepare reports on lead generation performance and utilize CRM tools (e.g., HubSpot, Salesforce) to manage leads efficiently.
Continuous Learning: Learn and adopt new technological tools to improve productivity and effectiveness.
Compliance: Support compliance with company policies, standard operating procedures, and relevant laws such as the Data Protection Act.
Qualifications and Experience
Bachelor’s degree or Diploma in Marketing, Business Administration, Business Development, or a related field.
0–1 year of experience in Sales and Business Development.
Professional certifications (e.g., Google Analytics, HubSpot Inbound Marketing, or PMP) are a strong plus.
Basic understanding of marketing and/or sales principles.
Exposure to CRM tools (e.g., HubSpot, Salesforce) will be an added advantage.
Familiarity with digital tools and platforms (Microsoft Office, social media platforms, Google Workspace).
Interest in AI tools (e.g., ChatGPT, Perplexity, Claude) for research and content support.
Strong communication and interpersonal skills.
High level of organization, willingness to learn, and ability to follow instructions.
Ability to work in a fast-paced, cross-cultural environment.
