Retail and Consumer GoodsFull-TimeJunior-level(1-2 yrs)
Job Description
This role is critical in ensuring consistent product availability, excellent in-store execution, freshness, and strong sales performance across all assigned outlets. The Merchandiser plays a key role in driving store-level performance by influencing orders, maintaining high display standards, and building strong relationships with store teams.
Key Responsibilities
In-store Execution & Merchandising
Maintain high-quality, visually appealing displays of fresh produce at all times.
Ensure all products are correctly placed, priced, and labelled across fridges and display areas.
Execute planograms and merchandising standards in line with company guidelines.
Ensure the correct product assortment is available and well-presented in all display areas.
Set up and manage promotional displays ensuring timely implementation and removal.
Maximize shelf space, visibility, and display quality to drive customer engagement and sales.
Freshness, Quality & Food Safety
Enforce First-Expiry-First-Out (FEFO) principles.
Ensure zero expired, damaged, or poor-quality products are on display.
Maintain strict hygiene, food safety, and cold chain standards.
Conduct regular quality checks and immediately remove non-compliant stock.
Minimize waste through proper rotation, handling, and monitoring of stock.
Stock & Inventory Management
Monitor daily stock levels and ensure timely replenishment.
Track product movement (fast vs slow movers) and adjust displays accordingly.
Proactively recommend reorders to prevent stockouts or overstocking.
Ensure all listed SKUs are consistently available and visible in-store.
Coordinate with store teams to ensure accurate stock handling and ordering.
Market Intelligence, Pricing & Reporting
Monitor competitor activity including pricing, promotions, product range, and display quality.
Ensure pricing data is accurate and reflects real-time in-store conditions.
Highlight pricing gaps, risks, and opportunities for improvement.
Relationship Management
Build and maintain strong working relationships with Heads of Section, Store Managers, and retail teams.
Act as the primary point of contact for store-level operations and issues.
Respond promptly to store needs and resolve issues efficiently.
Influence store teams to improve ordering patterns, product positioning, and support for company products.
Weekly Performance Reviews & Meetings
Actively participate in the weekly commercial/operations meeting.
Prepare and present reports for assigned stores covering sales performance vs targets, order performance (Target vs Actual), and key opportunities (expansion, promotions, new listings).
Highlight store-specific challenges and risks and provide clear actionable recommendations.
Key Performance Indicators (KPIs)
Sales and Order performance vs targets.
On-shelf availability ≥ 95%.
Planogram compliance ≥95%.
Zero expired or spoilt products on display.
100% on-time submission of daily and weekly reports.
Profile Requirements
Diploma or Degree in Sales, Marketing, Agriculture, or a related field.
Minimum 2+ years’ experience in merchandising, preferably in fresh produce or FMCG.
Strong understanding of supermarket operations (e.g., Carrefour, Naivas & Quickmart).
Excellent communication and relationship management skills.
Strong attention to detail and execution discipline.
Ability to work independently and manage multiple stores effectively.
Willingness to travel across assigned outlets.
How to Apply
Interested and qualified candidates should apply via the company portal on the following link: https://www.myjobmag.co.ke/apply-now/1198372. This will direct you to submit your application via the AAA Growers recruitment platform.
