As a Marketing Officer at Janta Kenya (recruiting for a client in the beauty/lifestyle industry), you will be responsible for developing and implementing marketing strategies across various business lines including a studio, product brand (NK Lashes), and academy. This role involves managing digital platforms, creating engaging content, coordinating influencer collaborations, and supporting customer relationship management. You will also play a key role in planning events, recruitment campaigns, and providing sales support while tracking and reporting on marketing performance and ROI.
Key Responsibilities
Marketing Strategy & Planning
- Develop and implement quarterly marketing plans for each business line.
- Ensure all marketing initiatives align with overall business objectives and brand positioning.
- Conduct market research to identify new opportunities, trends, and competitor activities.
Digital Marketing
- Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn).
- Develop and execute paid advertising campaigns (Google Ads, Meta Ads).
- Coordinate content creation (videos, reels, stories, photos, graphics) in collaboration with designers and content creators.
- Monitor analytics, engagement, and conversions, and adjust strategies accordingly.
Content & Branding
- Maintain consistency of brand identity across studio, product, and academy.
- Draft monthly content calendars and campaign proposals for approval.
- Manage influencer collaborations and track ROI of partnerships.
Customer Relationship Management (CRM)
- Support implementation of CRM strategies for customer acquisition and retention.
- Create and run loyalty campaigns, referral programs, and promotions.
- Collect and analyse customer feedback to enhance service delivery.
Events & Promotions
- Plan and execute promotional campaigns, seasonal offers, and launch events.
- Support academy recruitment campaigns (open days, information sessions).
- Promote NK Lashes in retail, wholesale, and online channels.
Sales Support
- Work with sales and service teams to develop campaigns that drive revenue.
- Design and distribute promotional materials (flyers, brochures, digital catalogues).
- Monitor inventory movement for NK Lashes and suggest sales-driving promotions.
Reporting & Analysis
- Prepare weekly and monthly marketing performance reports.
- Track KPIs including engagement rates, follower growth, campaign conversions, lead-to-customer ratio, and ROI.
- Provide recommendations to management for continuous improvement.
Key Performance Indicators (KPIs)
- Monthly follower growth (150+ across platforms).
- Engagement rate per post (10%+).
- Positive ROI on paid ad campaigns.
- Academy student enrolment targets met.
- NK Lashes monthly sales growth (aligned with targets).
- Studio appointment bookings growth (20% YoY).
Qualifications & Skills
Education & Experience
- Bachelor’s Degree or Diploma in Marketing, Communications, Business, or a related field.
- 2–3 years’ experience in marketing, preferably in the beauty, retail, or lifestyle industries.
- Proven track record in digital marketing and campaign management.
Core Skills
- Strong knowledge of social media management and paid advertising.
- Graphic design basics (Canva/Adobe) and content creation ability.
- Excellent communication, writing, and presentation skills.
- Analytical and data-driven mindset with the ability to track ROI.
- Strong organizational and multitasking ability.
How to Apply
Interested and qualified candidates should apply online through the Janta Kenya recruitment portal by clicking the apply link or visiting the Janta Kenya website.
