Username Investment Limited is the leading Kenyan-based real-estate development and Investment Company, dedicated to providing current and upcoming generations with a place they can call home.
The Marketing Manager will be responsible for developing, implementing, and managing innovative marketing strategies that drive brand awareness, customer acquisition, retention, and revenue growth. The role requires expertise in digital marketing, customer engagement, data analysis, and a deep understanding of emerging trends in the real estate industry.
Duties and Responsibilities
The Marketing Manager will undertake a comprehensive set of duties, including but not limited to:
- Implement the organization’s marketing strategies and project expected marketing volumes.
- Managing the marketing team and providing leadership and direction of advertisement campaigns.
- Work closely with the product development team and offer suggestions on product pricing by monitoring costs, competition, and supply and demand.
- Overseeing all communication, PR and promotional activities selected to support the company. This includes design, production, and distribution of print materials such as brochures, ads and direct response plus radio and television spots needed for broadcast campaigns.
- Proactively seek ways to streamline daily marketing processes and procedures, manage marketing expenses while developing annual forecasts.
- Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
- Conducting research using comparable properties in the market.
- Monitor performance of marketing campaigns and assess against goals set.
- Reporting departmental team activities and cascading management decisions to the team.
- Organizing and coordinating marketing activities and events.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Prepare and Coordinate marketing forecasting, planning, and budgeting processes to be used within the marketing department.
- Ensure all departmental objectives are assigned and met in a timely fashion.
- Proactively monitor and maintain high levels of quality, accuracy, and process consistency in the marketing department.
- Annual departmental budgeting.
- Development, Implementation, training and review of marketing policies and procedures.
Requirements
Education and Experience
- Business or marketing-related degree or equivalent professional qualification (BA/BSc/HND).
- Experience in all aspects of developing and managing marketing strategies.
- Technical marketing skills.
- Proven experience in customer and market research.
- Relevant product and industry knowledge (Real Estate industry experience is highly beneficial).
- Digital marketing skills.
- Experience with relevant software applications.
Key Competencies
- Very outgoing personality.
- Excellent written and verbal communication skills.
- Collaborative skills.
- Formal presentation skills.
- Organization and planning expertise.
- Strategic and critical thinking skills.
- Data analysis and management proficiency.
- Problem analysis and problem-solving abilities.
- Strong team leadership.
- Adaptability & Creativity.
- Sound judgment and decision-making capabilities.
