Marketing Executive - Properties

Principle Accountabilities (Responsibilities)

• Execute ATL, BTL and digital marketing campaigns in line with approved marketing plans.
• Support in the creation of marketing plans and budgets for assigned projects.
• Collaborate with Digital Marketing to develop compelling social media and digital content for property campaigns.
• Provide brand support to ensure correct brand materials are in circulation and old materials are de-flighted.
• Track campaign performance and provide regular reporting on progress, outcomes and learnings.
• Work closely with sales teams to co-ordinate events/activations through vendor engagement and drive timely event branding & set up.
• Ensure that marketing collateral such as brochures, flyers and banners are current, on-brand and fit for purpose, produced within agreed timelines and to desired quality and sufficient for planned activities.
• Maintain appropriate stock levels of marketing materials and manage reprints where necessary.
• Manage inventory with up to date records and documentation of all requisitions as per agreed KPIs.
• Requisition fulfilment management – timely dispatch of requested marketing collateral to the business teams, as well as dispatch of items in stock.
• Provide administrative support including procurement and vendor payment follow up, filing and departmental expenditure updates and electronic scanning of all departmental documents as briefed by Line Manager.

Key Competencies and Skills

General Competencies

• Effective presentation and communication skills.
• Self-Starter and ability to work with minimal supervision.
• Excellent organizational skills, with the ability to manage multiple priorities simultaneously.
• Adaptable, flexible and comfortable handling a wide range of tasks in a dynamic environment.
• Good interpersonal skills.
• Good administrative skills.
• Strong business acumen.

Technical Competencies

• Basic skills in Brand, Marketing, Communication, PR/Media, Event Management, Digital Media, Advertising, Client Account Management skills.
• Proficient understanding of creative briefing/development, BTL design and production processes.
• Proficiency in Microsoft Office applications and digital environments.
• Driving license.

Minimum Qualifications, Knowledge and Experience

• A business-related degree in marketing, Communication, Public Relations/Media Studies, Event Management or Digital Marketing.
• 3 years’ marketing experience, preferably in a fast-paced environment.