Shalina Healthcare is a market leader in making quality healthcare products affordable and available across Africa, sourcing from WHO-approved production facilities in India and China and focusing on first-class distribution expertise.
The role of the Marketing Executive is to plan and execute key brand strategies, primarily focusing on healthcare professionals such as Doctors, Nurses, and Pharmacists. The incumbent will be responsible for ensuring increased visibility of the company's brands and working closely with the sales team to help drive overall business growth.
Key Responsibilities:
- Support the execution of marketing plans for existing products and new product launches.
- Execute and deliver effective marketing campaigns/activities within the approved budget while meeting the agreed timelines.
- Plan and execute key brand strategies focusing on healthcare professionals like Doctors, Nurses, & Pharmacists.
- Establish, maintain and grow the product-related expert network (KCOA).
- Design and customize training (regional context) promotional content, and product training programs.
- Provide academic support and guidance for product sales activities.
- Work closely with the sales team to ensure implementation of marketing & brand plans.
- Work aggressively to develop and procure visibility inputs as and when required.
Essential Skills, Experience, and Qualifications:
- Bachelor’s degree in pharmacy/ Biological Sciences.
- Minimum of 3 years’ experience in Marketing/Sales preferably from a pharmaceutical industry handling OTX/OTC brands.
- Ability to forge strong working relationships & gain credibility quickly with all levels.
- Well organized individual with the ability to prioritize, deliver to tight deadlines and with the ability to function effectively under pressure.
- Strong communicator with ability to influence internal and external stakeholders.
