Design Forty is arguably the top interior design company in Nairobi, Kenya, known for the number of completed projects, efficiency, and effectiveness. We are seeking a visionary, self-disciplined, and detail-oriented individual with a strong outgoing and likeable character, and established networks within our industry.
This role will be responsible for developing and implementing marketing strategies, managing our digital marketing channels, and leading the marketing team to drive brand awareness and lead generation. The Marketing Executive will also collaborate closely with other departments to ensure alignment with overall business goals.
Key Responsibilities and Measurable Performance Indicators
- Strategy Development: Develop and execute marketing strategies, conduct market research to identify trends and new market opportunities, customer needs, and analyze competitor activities.
- Lead Generation: Proactively find new business opportunities through cold calling, client visits, networking, and attending industry events to generate and qualify leads.
- Brand Management: Create and maintain the brand's perception and value in the market. This involves building a strong and unique identity through consistent messaging, design, and customer experience to foster loyalty, trust, and a competitive advantage.
- Digital Marketing: Oversee the management of the company’s website content, SEO, email marketing, and social media platforms to enable the company to reach and connect with a vast audience.
- Market Research: Analyzing trends, competitors, and consumer/client needs to spot opportunities, understand demand shifts (like mega-projects vs. construction slowdowns), and guide strategy. This covers sectors like commercial, residential, civil, and institutional construction. Key aspects include tracking project pipelines, regional activity, and economic impacts to maintain competitiveness and profitability.
- Budget Management: Create a financial plan for promotional activities, allocate funds across channels (like ads, content, and field activities and campaigns) to meet goals, track spending versus results, and optimize investments for maximum ROI, ensuring resources align with the company’s objectives for growth.
- Collaboration: Coordinate pipeline with design, business development, and project teams.
- Event Management: Plan, organize, and manage participation in industry events, trade shows, and promotional activities.
- Sales Agent Recruitment and Management: Recruit and manage sales agents who will be responsible for promoting our services and referring potential clients.
- Reporting: Monthly tracking of the marketing KPIs, analyze campaign performance, and report ROI to senior management.
Skills and Qualifications
- Degree or Diploma in Marketing or Business-related field.
- At least 2 years work experience in a similar field of corporate service in a customer interaction capacity.
- Has a network advantage with relevant players in our industry.
- Outgoing with a likeable character.
- Excellent analytical, problem-solving, and organizational skills.
- Strong communication, interpersonal, and negotiation skills.
- Ability to work independently and collaboratively within a team.
