Marketing & Digital Coordinator

Role Overview

The Marketing & Digital Coordinator will be responsible for developing and implementing strategies to drive product growth and brand awareness through both digital platforms and physical events. This role requires a blend of creative content creation, technical SEO/Ads management, and event logistics coordination.

Key Responsibilities

• Campaign Management: Develop and implement multi-channel marketing campaigns to drive product growth and brand awareness.
• Marketing Collateral: Coordinate with internal teams and vendors to produce promotional materials and marketing collateral.
• Event Planning: Lead the planning and execution of trade shows and exhibitions, including logistics and stall management.
• Digital Platforms: Manage company websites and digital platforms to ensure accurate product listings and pricing.
• Paid Media: Execute paid digital campaigns across Google Ads, LinkedIn, and other social media platforms.
• SEO & Analytics: Conduct keyword research and SEO optimization to improve organic visibility; monitor campaign analytics and prepare performance reports.
• Content Creation: Create and publish digital content, including blogs, case studies, and promotional visuals.
• Lead Generation: Facilitate lead generation and coordinate customer inquiries with the sales team.
• Client Management: Manage counter sales and maintain regular follow-ups with key clients to ensure retention.

Requirements and Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience in digital marketing, campaign coordination, or a similar marketing role.
• Proficiency in managing CMS platforms, SEO tools, and digital advertising suites like Google Ads and LinkedIn.
• Strong copywriting and editing skills for blogs, social media, and product descriptions.
• Ability to interpret data from analytics tools to track ROI and campaign performance.
• Experience in organizing logistics for trade shows, exhibitions, or corporate events.
• Comfortable with client-facing interactions, counter sales, and proactive lead follow-up.
• Mastery of Microsoft Office Suite and familiarity with design software like Canva or Adobe Creative Cloud.
• Exceptional verbal and written communication skills for professional correspondence and vendor management.
• Strong organizational skills to manage multiple projects and meet management reporting deadlines.

How to Apply

Interested candidates should send their CVs to jobs@peoplelink.co.ke with the job title as the subject line.