Digital Growth & Content Officer

The Digital Growth & Content Officer at Kenya Red Cross Society, specifically supporting the Boma International Hospitality College (BIHC), is responsible for driving institutional awareness and student recruitment through strategic digital content creation and platform management. The role involves developing conversion-oriented storytelling across various digital channels and managing the lead generation pipeline. ### Scope of the Role Direct Reports: Content interns and student ambassadors. Internal Stakeholders: Business Development, Admissions, and Marketing teams. External Stakeholders: Prospective students, parents, creative partners, and agencies. ### Key Responsibilities Digital Content Strategy & Execution * Develop and execute a content strategy aligned to recruitment cycles and institutional positioning. * Create high-quality, platform-relevant content (video, social, web, email) that drives awareness and consideration. * Translate programs and student journeys into compelling, conversion-oriented storytelling. * Maintain brand consistency across all digital channels. Social Media & Audience Growth * Manage priority platforms (Instagram, TikTok, Facebook, X, and LinkedIn) with a focus on engagement and lead generation. * Build and grow a targeted audience of prospective students and stakeholders. * Drive inbound engagement (DMs, comments, inquiries) and guide them into structured admissions pathways. * Monitor platform performance and continuously optimize content and posting strategy. Lead Generation & Pipeline Contribution * Generate qualified leads through content campaigns, digital activations, and social engagement. * Support lead nurturing through content sequencing, follow-ups, and engagement strategies. * Work closely with Admissions to ensure seamless handover and tracking of leads. Data, Analytics & Performance Optimization * Track and report on qualified leads, engagement rates, and campaign performance. * Use insights to continuously refine content, targeting, and messaging. Stakeholder Collaboration & Experience * Work with marketing, faculty, and student teams to capture authentic, high-impact content. * Support institution and admissions-related events and activations through content and digital amplification. ### Requirements and Experience * Bachelor’s Degree in Marketing, Communications, Business, or a related field. * 2–4 years’ experience in digital marketing, content, or social media roles. Agency experience is preferred. * Proven ability to execute campaigns that drive measurable engagement and lead generation. * Experience in education, hospitality, or service industries is an added advantage. * Familiarity with CRM systems, analytics tools, and content production tools. * Strong storytelling, analytical, and stakeholder management skills.