Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
Role Overview
The Digital Marketer will be responsible for developing and managing digital marketing strategies with a specialized focus on social media, content creation, and lead generation within the medical/home care sector. The ideal candidate will leverage their experience in social media management, content marketing, and digital advertising to enhance brand awareness and attract potential clients.
Key Responsibilities
Campaign Management: Develop, manage, and optimize digital marketing campaigns across Facebook, Instagram, and Google Ads specifically to generate qualified leads for home care programs.
Content Creation: Produce engaging, SEO-friendly content and visuals for social media, blogs, and websites to boost brand awareness and drive audience engagement.
Community Engagement: Monitor and manage social media channels, providing prompt responses to comments and inquiries while maintaining a professional and caring brand tone.
Analytics & Reporting: Track, analyze, and report on campaign performance metrics (lead generation, engagement rates, conversion data) using tools like Meta Ads Manager and Lead management CRM.
Performance Optimization: Continually optimize ad creatives, copy, and landing pages to improve click-through and conversion rates.
Strategic Alignment: Collaborate with internal teams to align marketing efforts with company objectives and ensure brand consistency.
Market Research: Conduct audience research to identify trends and opportunities for campaign enhancement.
Lead Management: Nurture leads through the CRM system, tracking outcomes to support sales follow-ups and improve lead quality.
Industry Trends: Stay current with digital marketing trends, platform algorithms, and industry best practices.
Qualifications and Experience
Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).
Approximately 4 years of professional experience in digital marketing, social media management, or content creation.
Proven track record of running successful social media campaigns and digital advertisements.
Strong technical knowledge of social media platforms, SEO, and digital advertising tools.
Excellent writing, communication, and creative skills.
Proficiency with analytics tools such as Google Analytics and Meta Business Suite.
Ability to work effectively both independently and collaboratively in a fast-paced environment.
How to Apply
Interested and qualified candidates should submit their application through the Bridge Talent Management recruitment portal at bridgetalentgroup.zohorecruit.com.
