The Marketing & Customer Liaison Executive role at HF Group is essential for promoting the K-Mall brand, driving customer satisfaction, and efficiently managing tenant relations. This position requires a strategic marketer with strong interpersonal communication skills, particularly proven experience in a retail environment, mall operations, and event management.
Principal Accountabilities
Brand & Marketing
- Collaborate to develop and implement the K-Mall marketing strategy that promotes the K-Mall brand and its tenants.
- Co-ordinate with the larger HF Marketing Team to ensure brand consistency and growth of brand love.
- Support Tenants and other stakeholders on their marketing initiatives.
Tenant Engagement & Liaison
- Serve as the key communication link between mall management and tenants, ensuring timely and effective feedback loops.
- Organize regular tenant engagement sessions, surveys, and training forums to strengthen tenant relations and collaboration.
- Track and address tenant concerns in co-ordination with relevant departments to ensure quick resolution.
Customer Experience
- Design and implement customer engagement initiatives that enhance shopper satisfaction and loyalty.
- Monitor and evaluate customer feedback, developing insights to improve mall experience and tenant performance.
Events & Activations
- Conceptualize, plan, and execute footfall-attracting events, campaigns, and activations in collaboration with tenants and partners.
- Manage event budgets, logistics, and post-event reporting to assess impact and ROI.
Partnerships & Revenue Generation
- Identify and onboard strategic partners for co-branded events, sponsorships, and activations.
- Drive initiatives that generate additional revenue for the mall through creative commercial collaborations.
Key Competencies and Skills
General Competencies
- Strong communication and interpersonal skills.
- Excellent organizational and planning abilities.
- Creative thinker with a passion for customer engagement.
- Proficiency in digital marketing tools and social media management.
- Strong reporting, presentation, and analytical skills.
- Ability to multitask and thrive in a fast-paced environment.
- Strong business acumen.
Technical Competencies
- Basic Brand, Marketing, Communication, PR/Media, Event Management, Digital Media, Advertising, Client Account Management skills.
- Basic understanding of creative briefing/development, BTL design and production processes.
- Proficiency in Microsoft Office applications and digital environments.
Minimum Qualifications, Knowledge and Experience
- A business-related degree in Marketing, Communications, Public Relations/Media Studies, Event Management, or Digital Marketing.
- Certification in Digital Marketing or related fields is an added advantage.
- Minimum 3–5 years’ experience in marketing in a retail management, mall operations, or customer relationship role.
- Experience in digital marketing, content creation, or brand management is an added advantage.
- Proven track record in event planning, partnership management and stakeholder engagement.
