The role of the Marketing Consultant is to drive marketing strategy, execution, and performance, specifically supporting marketing activities across the Africa region and vertical product teams. TransUnion is focused on empowering consumers with the tools, resources, and education to become effective managers of their own credit health, and helping organizations optimize their risk-based decisions globally. This role requires implementing strategic marketing initiatives, managing projects, and ensuring successful brand and market share growth.
Key Responsibilities:
- Implement marketing strategies and controls.
- Manage projects, demonstrate ROI, and understand regional nuances.
- Analyze competitor behaviours, identify market trends, and increase market share through effective marketing activities.
- Develop strong stakeholder relationships.
- Manage marketing activities and provide support across the Africa region and vertical product teams.
- Implement marketing and brand strategies, operational plans, and targets.
- Drive sales and engagement with innovative ideas and thought leadership.
- Ensure approval for all content relating to the organization's reputation.
- Develop marketing campaigns, analyse data, and optimize performance.
- Maintain close alignment and collaboration with the sales team to ensure successful execution and support of marketing campaigns.
Dynamics of the Role:
This position requires leveraging B2B and B2C marketing experience to create opportunities for TransUnion. You will drive B2B and B2C marketing efforts across both offline and digital channels, bringing innovative thinking and best practices to our global team while collaborating with colleagues worldwide.
Contribution Focus:
- Develop and implement integrated, strategically aligned marketing activities.
- Manage marketing, product marketing, and brand projects within budget.
- Apply best practice marketing principles and leverage key partnerships.
Project Management Focus:
- Use marketing systems to manage projects and obtain necessary approvals.
- Liaise with business units to understand customer needs and campaign goals.
- Develop and manage multiple projects from conception to completion.
- Monitor campaign success, take corrective action, and advise the organization accordingly.
- Guide change management initiatives and communication requirements.
Stakeholder and Vendor Management:
- Interface with senior business colleagues to contribute to brand and marketing activities.
- Research trends and make recommendations for customization.
- Build and maintain vendor and supplier relationships.
Social Media and Events:
- Develop a highly targeted social media calendar – anchored by themes and key in-region insights.
- Brief in and ensure implementation of social media campaigns and content calendar.
- Use Sprinklr to monitor campaign success and optimise.
- Develop plans and execute customer events and create event follow-up plans.
Required Competencies:
- Ability to convert technical information to audience-appropriate communication.
- Ability to influence, persuade, negotiate, and present ideas effectively.
- A willingness to question processes, strategy, and outputs.
- Ability to manage multiple projects and make strategic decisions.
- Proven ability to build trusted partnerships and solve complex problems.
Requirements:
- Bachelor’s degree or advanced diploma in marketing.
- Minimum 5 years’ experience in B2B marketing.
- Knowledge of key marketing disciplines, including digital marketing and B2B strategies.
- Experience in strategic marketing planning, lead generation, and thought leadership.
- Proficiency in CRM systems, preferably SalesForce.
- Experience working across African markets.
