The Marketing & Analytics Lead drives demand generation, growth, and market intelligence across Shamiri’s offerings by owning marketing strategy, performance analytics, and growth experiments. The role applies rigorous, data-driven marketing practices to expand reach, conversion, and revenue across B2B, B2C, and institutional audiences.
Roles and Responsibilities
Growth Marketing Strategy and Execution
- Own end-to-end marketing strategy across Shamiri offerings, including clinics (B2C, B2B), Academy and training programs, digital and technology-enabled products, and institutional partnerships.
- Translate organizational priorities into channel-specific growth plans.
- Design and execute campaigns across paid, owned, and earned channels.
- Manage messaging and positioning from a demand-generation perspective (distinct from brand communications).
Demand Generation and Funnel Ownership
- Own the full marketing funnel: awareness, lead generation, qualification, and conversion.
- Define target segments, personas, and value propositions.
- Collaborate with Business Development and Partnerships teams to align marketing with sales and outreach.
- Optimize landing pages, email campaigns, content funnels, and conversion flows.
Marketing Analytics and Performance Measurement
- Define and track core growth metrics (CAC, LTV proxies, conversion rates, pipeline velocity).
- Build and maintain dashboards that track campaign performance, channel ROI, funnel drop-offs, and audience growth.
- Use data to inform budget allocation and channel prioritization.
- Produce regular performance reports with clear insights and recommendations.
Growth Experiments and Optimization
- Design and run structured growth experiments (A/B tests, pilots, channel tests).
- Test messaging, pricing signals, channels, and onboarding flows.
- Document learnings and feed insights into broader growth strategy.
- Work with Tech and Data teams to instrument tracking where needed.
Market and Customer Intelligence
- Conduct market research and segmentation analysis.
- Track competitor activity, benchmarks, and trends.
- Gather and synthesize user feedback and behavioral data.
- Develop clear market insights to support strategic decisions.
Business Development and Revenue Support
- Support Business Development and Academy teams with lead lists and targeting, market sizing and prioritization, and pitch and outreach data.
- Collaborate on go-to-market strategies for new offerings.
- Support pricing and packaging analysis where relevant.
Systems, Tools and Workflow
- Own marketing systems, including CRM, email tools, and analytics platforms.
- Ensure clean data capture and reporting.
- Establish disciplined workflows for campaign planning, execution, and review.
- Coordinate with the Communications and Creative teams for asset production.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3–5 years in growth marketing, performance marketing, or a closely related role.
- Proven experience managing marketing funnels, from awareness through conversion.
- Experience building dashboards and tracking campaign performance metrics.
- Hands-on experience running growth experiments (A/B testing, channel pilots).
- Prior experience in an NGO, social enterprise, or mission-driven organization.
- Exposure to B2B and B2C audiences is an advantage.
How to Apply
Interested and qualified candidates should apply online via the Shamiri Institute recruitment portal at shamiri.applytojob.com.
