This role is for the new Sankoré International School, where the Marketing and Admissions Associate will play a pivotal role in shaping the school’s public presence and building a strong, values-aligned founding family community. From the first inquiry to enrollment and onboarding, you will guide families through a warm, thoughtful, and well-organized admissions journey while helping to tell Sankoré’s story to the wider community.
This is a dynamic, evolving role—starting with pre-opening marketing, outreach, and admissions systems, and growing into ongoing enrollment and family engagement support once the school is operational.
Key Responsibilities
Admissions & Enrollment
- Serve as the primary point of contact for prospective families, guiding them through the full admissions process from inquiry to enrollment and onboarding.
- Manage admissions records, applications, waitlists, and enrollment data with accuracy and confidentiality.
- Coordinate school tours, open days, interviews, and admissions events.
- Support implementation of the sliding-scale tuition and financial aid processes in alignment with school policies.
Marketing & School Visibility
- Support the development and execution of marketing strategies to build awareness and interest ahead of the school opening.
- Create and manage engaging digital content (social media, newsletters, website updates, photography/video support) that reflects Sankoré’s mission and values.
- Assist with event marketing and community outreach initiatives.
- Track and report on marketing and admissions performance metrics to inform strategy and growth.
Family Engagement & Communication
- Build strong, trust-based relationships with prospective and enrolled families, ensuring a welcoming and responsive experience.
- Support parent communication systems, including newsletters, announcements, and onboarding materials.
- Assist in managing the school’s Learning Management System (LMS) or parent portal for admissions and onboarding purposes.
- Coordinate parent events and feedback channels to foster a vibrant, inclusive school community.
Systems & Pre-Opening Support
- Help design and refine admissions, marketing, and family engagement systems suitable for a growing international school.
- Maintain organized documentation, data, and workflows to support inspections, reporting, and operational readiness.
- Collaborate closely with operations, academic leadership, and external partners to ensure alignment across teams.
Candidate Profile and Qualifications
You are a warm, proactive, and highly organized professional who believes that strong schools are built on strong relationships and clear systems. You are excited by the opportunity to help launch a new school and shape its culture from the ground up.
You bring:
- BA/BSc/HND qualification.
- Experience in admissions, marketing, or community engagement, ideally within a school or mission-driven organization.
- Strong relationship-building skills, with the ability to engage families from diverse backgrounds with empathy, professionalism, and care.
- Excellent communication skills, both written and verbal, with an eye for detail and storytelling.
- Organizational and systems-thinking strengths, able to manage multiple priorities while maintaining high standards.
- Astute listening and observation, allowing you to understand family needs and communicate Sankoré’s value clearly and authentically.
- Initiative and reliability, with a strong sense of ownership and follow-through.
- A growth mindset, openness to feedback, and enthusiasm for learning new tools and approaches.
- Values alignment, resonating deeply with Sankoré’s commitment to Consciousness, Curiosity, Courage, Continuous Growth, Creativity, and Community Citizenship.
