The Marketing and Admissions Associate role is critical for the launch and growth of Sankoré International School, an innovative new school in Kenya developed by Shining Hope for Communities (SHOFCO). The school aims to be a "center of excellence for changemakers, by changemakers" and will emphasize a joyful, rigorous, and relevant learning environment. The school will be built in partnership with Education Design International (EDI).
The ideal candidate is a warm, proactive, and highly organized professional who believes that strong schools are built on strong relationships and clear systems. You must be excited by the opportunity to help launch a new school and shape its culture from the ground up.
Key Responsibilities
Admissions & Enrollment
- Serve as the primary point of contact for prospective families, guiding them through the full admissions process from inquiry to enrollment and onboarding.
- Manage admissions records, applications, waitlists, and enrollment data with accuracy and confidentiality.
- Coordinate school tours, open days, interviews, and admissions events.
- Support implementation of the sliding-scale tuition and financial aid processes in alignment with school policies.
Marketing & School Visibility
- Support the development and execution of marketing strategies to build awareness and interest ahead of the school opening.
- Create and manage engaging digital content (social media, newsletters, website updates, photography/video support) that reflects Sankoré’s mission and values.
- Assist with event marketing and community outreach initiatives.
- Track and report on marketing and admissions performance metrics to inform strategy and growth.
Family Engagement & Communication
- Build strong, trust-based relationships with prospective and enrolled families, ensuring a welcoming and responsive experience.
- Support parent communication systems, including newsletters, announcements, and onboarding materials.
- Assist in managing the school’s Learning Management System (LMS) or parent portal for admissions and onboarding purposes.
- Coordinate parent events and feedback channels to foster a vibrant, inclusive school community.
Systems & Pre-Opening Support
- Help design and refine admissions, marketing, and family engagement systems suitable for a growing international school.
- Maintain organized documentation, data, and workflows to support inspections, reporting, and operational readiness.
- Collaborate closely with operations, academic leadership, and external partners to ensure alignment across teams.
Candidate Qualifications and Attributes
The candidate must bring the following:
- Education: BA/BSc/HND qualification.
- Experience: Experience in admissions, marketing, or community engagement, ideally within a school or mission-driven organization.
- Relationship Management: Strong relationship-building skills, with the ability to engage families from diverse backgrounds with empathy, professionalism, and care.
- Communication: Excellent communication skills, both written and verbal, with an eye for detail and storytelling.
- Organizational Skills: Organizational and systems-thinking strengths, able to manage multiple priorities while maintaining high standards.
- Soft Skills: Astute listening and observation, allowing you to understand family needs and communicate Sankoré’s value clearly and authentically.
- Work Ethic: Initiative and reliability, with a strong sense of ownership and follow-through.
- Mindset: A growth mindset, openness to feedback, and enthusiasm for learning new tools and approaches.
- Values Alignment: Resonating deeply with Sankoré’s commitment to Consciousness, Curiosity, Courage, Continuous Growth, Creativity, and Community Citizenship.
