Marketing Account Manager

Pavago is seeking a Marketing Account Manager to serve as the primary link between the agency and its clients. This is a remote, full-time position based in Nairobi, Kenya. The ideal candidate will be responsible for managing client relationships, executing marketing campaigns, and providing strategic insights to ensure long-term client success. We are looking for someone proactive, solution-oriented, and highly organized to manage multiple accounts effectively.

Key Responsibilities

Client Relationship Management

• Serve as the primary point of contact for assigned client accounts.
• Manage communication across multiple channels including email, Slack, WhatsApp, and video calls.
• Lead regular client meetings to discuss progress, gather feedback, and align on marketing priorities.
• Maintain strong, trust-based relationships, ensuring clients feel supported and informed.

Marketing Campaign Execution

• Build and manage email marketing campaigns using Mailchimp.
• Write and edit compelling email copy, manage audience lists, and schedule campaign deployments.
• Monitor campaign performance metrics and provide detailed reporting to clients.

Website & Content Management

• Update and manage website content on WordPress or other CMS platforms.
• Ensure client websites remain accurate, up-to-date, and aligned with current marketing initiatives.

SEO Support

• Conduct basic SEO research and audits using industry tools like Ahrefs or Semrush.
• Support keyword research and track search performance improvements over time.

Reporting & Performance Tracking

• Analyze marketing campaign performance using Google Analytics (GA4).
• Translate complex data into clear, actionable reports and insights for clients.

Workflow & Project Coordination

• Collaborate with leadership to understand client expectations and strategic priorities.
• Convert client feedback into clear action items and track progress to completion.
• Ensure all account tasks are organized and delivered on schedule.

AI & Productivity Integration

• Utilize AI tools such as ChatGPT or Claude to enhance research, content creation, and workflow efficiency.

Requirements and Qualifications

• Education: BA/BSc/HND qualification in Marketing, Communications, or a related field.
• Experience: Minimum of 3+ years of experience in marketing account management or client-facing marketing roles, preferably within a marketing agency or client-service environment.
• Communication: Exceptional written and verbal English communication skills.
• Technical Proficiency: Hands-on experience managing marketing tools such as Mailchimp, WordPress, Ahrefs or Semrush, and Google Analytics (GA4).
• Project Management: Strong attention to detail and the ability to manage multiple complex projects simultaneously.
• Client Relations: Experience working with executive-level or high-profile clients is preferred.
• Collaboration: Comfortable using tools such as Google Workspace, Slack, and various messaging platforms.

Nice to Have

• Experience with advanced marketing platforms like HubSpot or Klaviyo.
• Basic graphic design skills using Canva or Adobe Express.
• Familiarity with paid advertising platforms such as Google Ads or Meta Ads.

What Makes You a Great Fit

• Strong relationship-building and interpersonal skills.
• Highly organized with meticulous attention to detail.
• Comfortable working independently in a remote environment.
• Proactive and solution-oriented when solving problems.

How to Apply

Interested and qualified candidates should apply via the Workable application link provided below. Ensure your CV highlights relevant agency and account management experience.