Marketing and CommunicationsFull-TimeJunior-level(1-2 yrs)
Job Description
About the Role
We are hiring a content-driven, inbound-focused marketer to build and scale our organic B2B lead generation engine. This role is not focused on cold outreach. Instead, you will be responsible for creating high-performing LinkedIn content, turning engagement into meaningful conversations, and converting those conversations into qualified pipeline. You will work closely with the founder, who handles closing, while you focus on driving consistent inbound opportunities through content and relationship-building.
What You'll Own
Content-Driven Lead Generation (Primary Focus)
Create and manage high-performing LinkedIn content (posts, carousels, hooks).
Identify content angles that attract high-intent B2B prospects.
Continuously test and optimize content based on performance.
Content Conversation Pipeline
Turn content engagement (likes, comments, profile views) into meaningful conversations.
Initiate natural, non-salesy DMs based on user intent.
Qualify and move prospects into the pipeline.
Audience Engagement & Lead Nurturing
Engage consistently with your audience through comments, DMs, and interactions.
Build relationships with prospects through thoughtful follow-ups.
Nurture leads using content, messaging, and value-driven interactions.
