The Lead Generation Officer plays a pivotal role in driving the client acquisition strategy. This position is responsible for identifying, qualifying, and nurturing potential leads to support the company’s growth in service-based markets. The role is ideally suited for a proactive professional who thrives on building pipelines, leveraging research, and engaging prospects to convert opportunities into tangible business outcomes.
Key Responsibilities
Lead Identification & Prospecting
Research and identify potential clients across target industries and geographies.
Utilize digital platforms, databases, and networking opportunities to source qualified leads.
Reference local dailies and publications for potential opportunities.
Maintain a structured lead tracker capturing contact details, engagement status, and conversion potential.
Outreach & Engagement
Initiate contact with prospects via email, calls, LinkedIn, and other professional channels.
Use tailored outreach messages aligned with the clients' service offerings.
Schedule introductory meetings and demos for the Business Development Manager or senior team members.
Employ data mining tools and platforms for accuracy and volume targets.
Qualification & Pipeline Management
Assess prospect needs, budget, and decision-making authority to determine lead quality.
Segment leads into categories (hot, warm, cold) for effective prioritization.
Ensure accurate and timely updates to CRM systems and lead databases.
Market Intelligence & Research
Conduct sector-specific research to identify emerging opportunities and trends.
Track competitor activities and client preferences to refine lead generation strategies.
Provide insights to the Business Development team to support proposal development and positioning.
Internal Coordination
Collaborate with marketing to align campaigns with lead generation objectives.
Work closely with operations and service delivery teams to ensure accurate representation of the company's capabilities.
Share feedback from prospects to inform service improvement and innovation.
Reporting & Administration
Prepare weekly and monthly reports on lead generation activities, conversion rates, and pipeline health.
Maintain organized records of all outreach activities and client interactions.
Support post-engagement follow-ups to ensure continuity in client relationship building.
Requirements
Education: Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
Experience: 1–2 years’ experience in lead generation, sales support, or business development within service-based industries.
Track Record: Proven track record of building and managing lead pipelines.
Technical Skills: Familiarity with CRM tools, digital prospecting platforms, and professional networking sites.
How to Apply
Interested and qualified candidates should apply online via the CDL recruitment portal at cdl.zohorecruit.com.
How to Apply
Interested and qualified candidates should apply directly by visiting the following link: Apply for Lead Generation Officer at CDL Human Resource. This will direct you to the CDL Human Resource portal on cdl.zohorecruit.com.
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