Marketing and CommunicationsFull-TimeSenior-level(6+ yrs)
Job Description
Capital Spot Ltd is an advisory firm based in Kenya that offers a wide range of services to businesses seeking to improve their operations and grow their businesses. As the Head of Marketing Africa, you will be responsible for defining and executing the strategic marketing direction for the organization across the region. The role involves managing a high-performing marketing team, identifying growth opportunities, and aligning marketing efforts with commercial objectives to enhance brand presence and drive revenue.
Key Responsibilities
Strategy & Planning: Develop and implement a comprehensive marketing strategy and plan to achieve organizational business goals and enhance brand presence across the entire region.
Branding Insights: Collaborate with the business team to uncover insights for developing marketing and branding strategies for existing and new products.
Growth & Revenue: Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts.
Commercial Focus: Establish commercial priorities and ensure appropriate business focus through effective planning and resource allocation across the region.
KPI Management: Ensure the implementation and monitoring of marketing activities to meet strategic quantitative and qualitative KPIs, taking corrective actions where necessary.
Market Expansion: Identify opportunities to reach new market segments and expand market share across the region.
Collaboration: Work in close association with commercial teams across the region to deliver local revenue targets.
Budgeting: Manage the marketing/product team budgets and perform ongoing monitoring of all expenses.
Team Leadership: Ensure team cohesion and drive delivery of efficient, high-quality deliverables to support the Sales organization; promote synergy and best practice sharing.
Regional Forecasting: Provide accurate product demand forecasts and document all forecasting assumptions for the region to achieve customer service levels.
Supervision & Reporting: Provide supervision through regular field visits and measurement of results including campaign evaluations; drive standardization of reporting across portfolios.
Qualifications and Experience
Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA or advanced degree is also required.
Professional Experience: Minimum 10+ years within a marketing environment with strong exposure to market research and business analytics.
Leadership Experience: Minimum of 8+ years of experience in a Senior Marketing Management position with demonstrable line management experience and coaching skills.
Technical Knowledge: Solid understanding of key performance metrics, tracking tools, competitor analyses, and consumer trends to translate results into actionable insights.
How to Apply
If you are passionate about making a meaningful impact across the region, we invite you to apply by sending your CV to recruitment@capital-spot.com.
How to Apply
To apply for the Head of Marketing Africa position, please send your updated CV to the following email address:
recruitment@capital-spot.com
Ensure your application demonstrates your experience and passion for marketing leadership across the African region.
