The role of Head of Growth involves leading strategic efforts to accelerate customer acquisition, retention, and market expansion across all Peach Cars offerings. Reporting to the Chief Operations Officer, this role is critical in architecting Peach’s growth strategy and driving its 10x scale ambition. The Head of Growth operates at the intersection of product, marketing, and sales, requiring a high-impact leader who combines creative experimentation with disciplined operational execution.
You will be responsible for translating the company's bold vision into actionable growth plans and measurable outcomes. This includes launching new go-to-market strategies and digital tools, running structured growth experiments, and owning the entire growth funnel—driving top-of-funnel customer acquisition, optimizing conversion and retention, and expanding into new markets and segments.
This role is both strategic and hands-on, requiring you to test hypotheses, build playbooks, coach teams, and continuously refine systems to fuel sustainable growth.
Key Responsibilities
Specifically, the Head of Growth at Peach can expect to lead/own the following growth elements, at a country level:
Growth Strategy & Execution
- Develop and execute a comprehensive growth roadmap aligned with our long term business goals, translating high-level objectives into quarterly and monthly action plans.
- Lead the end-to-end design, testing, and validation of high-impact growth initiatives i.e. new products, go-to-market models, and internal process improvements, while balancing bold innovation with pragmatic execution.
- Leverage deep customer insights and understanding of the full customer journey to ensure all growth experiments are relevant, grounded in reality, and scalable in the real world.
- Continuously assess and optimize existing products, services, and processes to remain responsive to customer needs, competitive trends, and market shifts.
- Integrate global best practices and local insights to inform growth strategies and experiment designs.
- Establish structured experimentation frameworks with clear success criteria and decision gates (continue, pivot, or sunset).
Operational Enablement & Support
- Conduct ongoing market and user research to uncover insights and turn them into growth opportunities and pilot initiatives.
- Identify and evaluate emerging technologies, platforms, and strategic partners that can enhance product experience, brand reach, or distribution capabilities.
- Ensure optimal allocation of resources (people, platforms, tools) for each growth initiative.
- Proactively monitor potential risks, including regulatory, reputational, or operational, etc., for growth projects and implement mitigation strategies to address them.
- Support budgeting and resource planning for growth-related initiatives.
- Define clear KPIs for every growth effort (e.g., ROI, conversion, retention) and implement real-time dashboards to track performance and inform decision-making.
- Coach and enable cross-functional teams on growth best practices, change management, and effective communication to ensure initiatives are executed smoothly, and goals are met.
Stakeholder Engagement & Partnerships
- Serve as the “voice of growth” in leadership discussions and cross-functional planning, ensuring company-wide alignment on growth.
- Act as a strategic thought partner to the car sales leadership, share progressive insights, support implementation and monitor for impact around demand strategy, funnel design, lead quality, alternative channels to improve conversion, velocity and unit economics.
- Partner closely with Sales leadership to test and scale new revenue levers, sales motions, and customer acquisition models that directly impact car sales performance.
- Facilitate tight collaboration across Sales, Marketing, Product Engineering, and Customer Success teams so that growth initiatives are co-owned, fully supported, and successfully delivered across departments.
- Cultivate high-impact external partnerships (e.g. with relevant startups, vendors, and ecosystem players) to extend Peach’s capabilities and accelerate market reach.
- Lead external-facing growth efforts, from strategic business development pitches to investor updates and alliances, to advance our growth agenda and unlock new opportunities for the company.
Systems-Building & Knowledge Management
- Develop and maintain clear processes, playbooks, and SOPs for growth (from idea generation and experimentation to documentation and post-mortems) to institutionalize a repeatable growth engine.
- Ensure all growth-related documentation and learnings are systematically captured, standardized, and updated in line with our knowledge-sharing practices.
- Foster a culture of continuous learning by capturing insights from every experiment or initiative and sharing key learnings across teams (so we get smarter and better with each attempt).
Team & Resource Management
- Collaborate with the People and Culture team to anticipate talent needs and recruit, onboard, and manage high-calibre growth operators and entrepreneurial leaders capable of owning new business lines and scaling growth initiatives end-to-end.
- Build and lead cross-functional venture teams, providing clear direction, milestones, and accountability while empowering leaders to operate with ownership and speed.
- Implement performance management practices that drive accountability, rapid learning, and ownership within the growth team (e.g. clear OKRs linked to company outcomes, regular feedback loops).
- Maintain a regular cadence of strategy reviews, growth team meetings, and performance retrospectives (monthly, quarterly) to ensure continual improvement, alignment, and celebration of wins.
Skills, Knowledge and Expertise
Must have qualifications
- 8+ years in growth-focused leadership roles: Proven track record of driving customer acquisition, revenue growth, and new business initiatives in high-growth or startup environments.
- Commercial Acumen: Strong commercial acumen and project management background, with demonstrated experience launching, scaling, or turning around products, ventures, or business lines.
- Leadership in fast-paced environments: Demonstrated success leading teams in dynamic, agile organizations (preferably venture-backed), with the ability to navigate ambiguity and balance long-term strategy with short-term execution pressure.
- Cross-functional growth delivery: Deep experience working across Sales, Marketing, Product Engineering, and other support functions to launch and scale integrated growth programs, aligning diverse stakeholders behind common goals.
- Scaling and market expansion: Hands-on experience designing, testing, and scaling growth programs that unlocked new customer segments or markets; ideally having scaled a venture-backed company in fintech, mobility, or marketplace sectors.
- Data-driven decision making: Strong analytical skills with a foundation in data analysis, market research, and experimentation; able to interpret user data and market trends to continually optimize initiatives.
- Education: BA/BSc/HND qualification.
Nice to have qualifications
- Industry-relevant experience: Time spent in a growth role with (1) a marketplace and/or (2) in the automotive industry (the combination of both is a plus!)
- Professional experience(s) and/or work authorizations in East or Southern Africa: Past professional engagements across and/or the ability to work in East or Southern Africa are advantages.
