The Head of Growth role at Peach Cars KE is a high-impact leadership position focused on accelerating customer acquisition, retention, and market expansion across all company offerings. Reporting directly to the Chief Operations Officer, this individual will be the architect of Peach’s overall growth strategy and a key driver in achieving the company's 10x scale ambition. This role requires a blend of creative experimentation and disciplined operational execution, operating strategically at the intersection of product, marketing, and sales.
You will be responsible for translating the bold vision into actionable growth plans and measurable outcomes across the business. From launching new go-to-market strategies and digital tools to running structured growth experiments, you will own the end to end growth funnel driving top-of-funnel customer acquisition, optimizing conversion and retention, and expanding into new markets and segments. This role requires both strategic oversight and hands-on execution, including testing hypotheses, building playbooks, coaching teams, and continuously refining systems for sustainable, scalable growth.
Key Responsibilities
As the Head of Growth, you will lead or own the following elements at a country level:
1. Growth Strategy & Execution
- Develop and execute a comprehensive growth roadmap aligned with long-term business goals, translating high-level objectives into quarterly and monthly action plans.
- Lead the end-to-end design, testing, and validation of high-impact growth initiatives (new products, go-to-market models, internal process improvements), while balancing bold innovation with pragmatic execution.
- Leverage deep customer insights and understanding of the full customer journey to ensure all growth experiments are relevant, grounded in reality, and scalable.
- Continuously assess and optimize existing products, services, and processes to remain responsive to customer needs, competitive trends, and market shifts.
- Integrate global best practices and local insights to inform growth strategies and experiment designs.
- Establish structured experimentation frameworks with clear success criteria and decision gates (continue, pivot, or sunset).
2. Operational Enablement & Support
- Conduct ongoing market and user research to uncover insights and turn them into growth opportunities and pilot initiatives.
- Identify and evaluate emerging technologies, platforms, and strategic partners that can enhance product experience, brand reach, or distribution capabilities.
- Ensure optimal allocation of resources (people, platforms, tools) for each growth initiative.
- Proactively monitor potential risks (regulatory, reputational, operational, etc.) for growth projects and implement mitigation strategies.
- Support budgeting and resource planning for growth-related initiatives.
- Define clear KPIs for every growth effort (e.g., ROI, conversion, retention) and implement real-time dashboards to track performance and inform decision-making.
- Coach and enable cross-functional teams on growth best practices, change management, and effective communication to ensure smooth execution and goal attainment.
3. Stakeholder Engagement & Partnerships
- Serve as the “voice of growth” in leadership discussions and cross-functional planning, ensuring company-wide alignment.
- Act as a strategic thought partner to the car sales leadership, sharing progressive insights, supporting implementation, and monitoring impact around demand strategy, funnel design, lead quality, alternative channels to improve conversion, velocity, and unit economics.
- Partner closely with Sales leadership to test and scale new revenue levers, sales motions, and customer acquisition models that directly impact car sales performance.
- Facilitate tight collaboration across Sales, Marketing, Product Engineering, and Customer Success teams so that growth initiatives are co-owned, fully supported, and successfully delivered.
- Cultivate high-impact external partnerships (e.g., with relevant startups, vendors, and ecosystem players) to extend Peach’s capabilities and accelerate market reach.
- Lead external-facing growth efforts, from strategic business development pitches to investor updates and alliances, to advance the growth agenda and unlock new opportunities.
4. Systems-Building & Knowledge Management
- Develop and maintain clear processes, playbooks, and SOPs for growth (from idea generation and experimentation to documentation and post-mortems) to institutionalize a repeatable growth engine.
- Ensure all growth-related documentation and learnings are systematically captured, standardized, and updated in line with knowledge-sharing practices, keeping the organization’s playbooks current.
- Foster a culture of continuous learning by capturing insights from every experiment or initiative and sharing key learnings across teams.
5. Team & Resource Management
- Collaborate with the People and Culture team to anticipate talent needs and recruit, onboard, and manage high-calibre growth operators and entrepreneurial leaders capable of owning new business lines and scaling growth initiatives end-to-end.
- Build and lead cross-functional venture teams, providing clear direction, milestones, and accountability while empowering leaders to operate with ownership and speed.
- Implement performance management practices that drive accountability, rapid learning, and ownership within the growth team (e.g., clear OKRs linked to company outcomes, regular feedback loops).
- Maintain a regular cadence of strategy reviews, growth team meetings, and performance retrospectives (monthly, quarterly) to ensure continual improvement, alignment, and celebration of wins.
Skills, Knowledge and Expertise
Must Have Qualifications:
- 8+ years in growth-focused leadership roles: Proven track record of driving customer acquisition, revenue growth, and new business initiatives in high-growth or startup environments.
- Commercial Acumen: Strong commercial acumen and project management background, with demonstrated experience launching, scaling, or turning around products, ventures, or business lines.
- Leadership in fast-paced environments: Demonstrated success leading teams in dynamic, agile organizations (preferably venture-backed), with the ability to navigate ambiguity and balance long-term strategy with short-term execution pressure.
- Cross-functional growth delivery: Deep experience working across Sales, Marketing, Product Engineering, and other support functions to launch and scale integrated growth programs, aligning diverse stakeholders behind common goals.
- Scaling and market expansion: Hands-on experience designing, testing, and scaling growth programs that unlocked new customer segments or markets; ideally having scaled a venture-backed company in fintech, mobility, or marketplace sectors.
- Data-driven decision making: Strong analytical skills with a foundation in data analysis, market research, and experimentation; able to interpret user data and market trends to continually optimize initiatives.
- Educational qualification of BA/BSc/HND.
Nice to Have Qualifications:
- Industry-relevant experience: Time spent in a growth role with (1) a marketplace and/or (2) in the automotive industry (the combination of both is a plus!).
- Professional experience(s) and/or work authorizations in East or Southern Africa: Past professional engagements across and/or the ability to work in East or Southern Africa are advantages.
