Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
Role Overview
ARC Ride is seeking a Head of Communications to lead our brand and creative direction. We are committed to promoting gender equality and aim for at least 40% female staff across the business. This role involves owning and evolving ARC Ride's brand strategy, ensuring our positioning, voice, and visual identity stay coherent and ambitious across every market.
Responsibilities
Brand Strategy & Identity
Own and evolve ARC Ride’s brand strategy, maintaining a coherent voice across all operational markets.
Develop and enforce brand guidelines for internal teams and external partners.
Continuous quality audit of brand application across digital, print, OOH, events, and product communications.
Translate business milestones into compelling brand narratives.
Creative Leadership
Lead and grow an in-house creative team (design, copywriting, video, social content).
Set creative direction for campaigns and brand activations.
Manage external agencies and production partners.
Foster a creative culture grounded in craft and an African perspective.
Communications & Content
Oversee social media strategy across platforms (LinkedIn, Instagram, X, TikTok).
Lead high-quality editorial and video content production.
Manage PR relationships, press releases, and media partnerships.
Lead communications for product launches, expansions, and fundraises.
Stakeholder & Executive Communications
Support the CEO and leadership with investor materials and public keynotes.
Ensure brand integrity in B2B and partnership communications.
Represent the brand at industry events.
Requirements
Education: BA/BSc/HND in a relevant field.
Experience: 5+ years in brand, communications, or creative leadership, with at least 3 years in a management role.
Portfolio: A strong portfolio spanning brand strategy, design direction, and multi-channel content.
Market Knowledge: Experience in or with African markets; pan-African perspective is a strong advantage.
Technical Literacy: Background in design or design management (must speak the language of design fluently).
Mindset: Exceptional editorial judgment, visual literacy, and strategic thinking capabilities.
How to Apply
Interested and qualified candidates should apply by visiting the ARC Ride application portal at https://www.myjobmag.co.ke/apply-now/1204627, which redirects to the official application form.
