AMI enables ambitious businesses across Africa to thrive. We deliver workplace learning that equips entrepreneurs and managers with the tools and training they need to succeed. AMI combines online and mobile tools with in-person workshops and on-the-job practice. Tens of thousands of people have taken our programmes, executives to entry-level workers.
Role Overview
We are seeking a highly skilled Lead, Growth Marketing (B2B Demand Generation) to fuel demand generation for our enterprise and high-growth business clients across Africa. This role is critical to building a strong commercial pipeline by generating high-quality leads, strengthening brand visibility among decision-makers, and supporting revenue acceleration for our enterprise unit. The ideal candidate is strategic, analytical, creative — and deeply experienced in B2B marketing for corporate or mid-market segments.
Key Responsibilities
Enterprise Demand Generation
- Design and execute targeted campaigns for enterprise clients, high-growth businesses, and institutional customers.
- Develop account-based marketing and sector focused customer acquisition strategies for enterprise buyers.
Pipeline & Revenue Support
- Collaborate closely with enterprise sales to define Ideal Customer Profiles (ICPs) and value propositions.
- Align marketing activities with revenue and quarterly sales targets.
- Lead and optimize the full enterprise demand and acquisition funnel, with accountability for MQLs, SQLs, CPL, and CAC.
Digital & Performance Marketing
- Run performance campaigns across LinkedIn (primary), Google, and email automation, with strong targeting for senior decision-makers.
- Optimize landing pages and conversion pathways to increase lead quality.
Content & Strategic Messaging
- Create compelling enterprise-focused content: videos, case studies, pitch decks, product one-pagers, email sequences, whitepapers, blogs, scripts for short explainer product videos etc.
- Develop messaging that speaks directly to enterprise pain points and business outcomes.
- Support the commercial team with pitch materials and campaign assets.
Events for Demand Generation & Nurturing
- Design and deliver high quality targeted virtual and in-person events that attract, engage, and generate qualified enterprise leads.
- Use events to nurture prospects through the funnel, with structured follow-up and clear conversion to MQLs and SQLs.
CRM, AI & Data-Driven Decision Making
- Ensure high-quality CRM data across all traction channels to track accurately and compare funnel performance.
- Use CRM insights to drive data-informed decisions on channel prioritization, funnel optimization, and investment allocation.
- Implement AI-driven workflows for lead scoring, segmentation, and personalization.
- Leverage AI to analyse funnel performance, identify trends, and recommend improvements.
Research & Insights
- Track market trends among enterprise buyers and high-growth businesses.
- Provide insights on competitor positioning and potential partnership channels.
Qualifications and Requirements
- Master’s degree with other relevant certifications preferred.
- 7+ years in B2B growth marketing, enterprise marketing, or demand generation.
- Proven track record running campaigns that generate leads from enterprise clients or mid-large businesses.
- Experience with marketing and AI automation tools, advertising platforms such as LinkedIn Campaigns and Google Ads, and CRM systems.
- Sharp analytical skills with experience driving improvements across the funnel.
- Commercially minded and results-driven.
- Highly analytical and disciplined with testing and optimization.
- Highly collaborative, especially with sales, product, and country teams.
- Strategic thinker who can balance detail with big-picture growth planning.
- Excellent copywriting and communication skills tailored to executive audiences.
