Synnefa is a team of passionate minds working together to create lasting solutions to challenges faced by farmers. We partner with farmers to provide them with affordable modern farming solutions to increase efficiency and improve production, allowing them to focus on what they love most—farming.
Role Summary
The Growth Marketer is responsible for owning and executing Synnefa’s end-to-end marketing function, with a strong focus on top-of-funnel lead generation, brand positioning, and sales enablement. The role drives content production, digital marketing campaigns, event collateral development, and the management of brand assets to support Synnefa’s commercial growth. Working cross-functionally with various teams, including Customer Success and Finance, you will ensure marketing efforts are aligned with business objectives and effectively communicate Synnefa’s value proposition across key markets.
Key Responsibilities
- Digital Advertising: Manage Meta and Google Ads across the full funnel, including geo-targeting, creative refreshes, and active engagement with comments and DMs.
- Content & Distribution: Own and execute a high-volume weekly content calendar (12+ posts) across all platforms, including field and office-based content.
- Sales Enablement: Develop core commercial materials such as one-pagers, case studies, pitch decks, proposals, and expo collateral.
- Lead Generation & Nurturing: Drive lead generation through campaigns, content, events, and referrals; manage email sequences and track performance.
- Events & Campaigns: Support marketing for expos and trade shows, including pre- and post-event promotion.
- Traditional & Digital Channels: Oversee radio, billboard, and website performance, including basic SEO and lead capture optimization.
- Brand & Asset Management: Maintain brand consistency across all outputs and manage asset libraries.
- PR & External Visibility: Manage media relationships, pitch stories, and support employer branding and investor content.
- Cross-functional Execution: Work closely with commercial and country teams to ensure marketing supports growth across all markets.
Qualifications and Experience
- Diploma or Degree in Marketing, Communications, Digital Media, Business, or a related field.
- 3+ years in digital marketing, with at least 1 year managing paid ad campaigns (Meta Ads required, Google Ads preferred).
- Experience in B2B marketing (agritech, renewable energy, FMCG, fintech, or NGO/development); agricultural experience is a plus.
- Proficiency in Meta Business Suite (with verifiable ROAS), Google Ads Manager, Canva Pro, CapCut or Adobe Premiere, Mailchimp, and Google Analytics.
- Familiarity with Intercom (preferred) and AI tools such as ChatGPT, Gemini, or Claude.
- Must own a personal laptop and be willing to travel for field content capture.
- Comfortable working in a fast-paced startup environment with minimal supervision.
How to Apply
Interested and qualified candidates should apply online via the Synnefa career portal. You can access the application link directly here: Apply on Synnefa Breezy HR.
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