Vacay Holiday Deals provides unique experiences with our tour packages, flight ticketing, hotel booking and other travel services. Our slogan is More Travel fewer Excuses which reflects the convenience of travel we provide by offering affordable rates, allowing travelers to pay in installments or book and pay later.
Growth and Marketing Associate Role Overview
This is a dynamic role responsible for driving both outbound ("Hype") and inbound ("Global") travel marketing efforts. This role requires a blend of creative marketing execution, strategic partnership management, and proactive B2B acquisition to expand Vacay Holiday Deals' domestic and international market footprint.
Key Responsibilities
Outbound Travel Marketing (The "Hype" Engine)
- Campaign Execution: Lead the implementation of our 2026 travel event calendar, including flagship campaigns like "Black Coffee" and "Easter in Asia." You will own the content calendar, manage influencer relationships, and master the art of "FOMO" marketing to drive conversions.
- Partnership Management: Serve as the primary account manager for our strategic partners, ensuring Vacay’s packages are prominently listed, updated, and promoted.
- Community Building: Grow and manage our "Squad" WhatsApp groups and direct-to-consumer sales channels, turning social media engagement (Instagram DMs) into confirmed bookings.
Inbound Travel Marketing (The "Global" Engine)
- OTA Channel Management: Take full ownership of our presence on global platforms like TourRadar, Viator, Trip.com, and Klook. You will write SEO-optimized descriptions, manage high-quality visual assets, and ensure pricing and availability are always accurate.
- DMC Acquisition: Proactively prospect, pitch, and secure B2B contracts with European and Chinese Destination Management Companies (DMCs) to expand our international footprint.
- Itinerary Packaging: Collaborate with our reservations team to design and package "ready-to-sell" products (such as the 7-Day Migration Safari) tailored specifically for international market trends.
Ideal Candidate Profile & Qualifications
- Education: BA/BSc/HND qualification.
- Experience: At least 4 years in a Sales, Product, or Marketing role.
- The "Hunter" Mindset: You shouldn't just wait for leads; you should be actively looking for where to list Vacay's packages next.
- Tech-Literate: Familiar with CMS platforms, OTA extranets, and CRM tools.
- Copywriting Skills: Can write exciting "FOMO" captions for Instagram and professional B2B proposals for corporate partners.
