The Group CVP (Customer Value Proposition) Development Manager at HF Group is a strategic leadership role responsible for driving the commercial strategy of the Group. The role involves developing, reviewing, and cascading the Group Commercial Strategy to ensure alignment with HF Group objectives. You will be tasked with unifying strategic efforts across various subsidiaries to drive solution delivery, support budget targets, and execute unified CVPs for customers. This role also champions the digitization agenda and data commercialization to monetize assets and strengthen analytics across the Group.
Principal Accountabilities
Strategic Planning and Execution
Support the Group in developing, reviewing, and cascading the Group Commercial Strategy in line with HF Group objectives.
Unify the strategic thrusts for each subsidiary to drive solution delivery to support delivery of budgets and medium‑term plans for the group in collaboration with subsidiaries.
Drive execution of unified CVPs for customers.
Prepare periodic performance reports, management insights, and presentations for EXCO, Board Committees, and senior leadership.
One HF Alignment & Group Coordination
Coordinate cross‑subsidiary planning to ensure alignment to the One HF strategy and unified commercial priorities.
Consolidate commercial plans, initiatives, and performance reports across the Group.
Facilitate collaboration between the Group, subsidiaries, and shared services to drive value to customers across the subsidiaries and deliver consistent execution.
Customer Value Propositions (CVPs)
Develop, roll out and commercialize Group Customer Value Propositions (CVPs) across subsidiaries that tap into large market pools.
Conduct market analysis, customer insights, and competitive intelligence to inform CVP design and enhancement.
Track CVP performance and recommend improvements based on data and market feedback.
Develop metrics of impact of group CVPs to subsidiaries.
Coordinate CVP development across subsidiaries to ensure group synergies are achieved.
Digitization & Digital Lending Support
Embed the digitization agenda across the lending CVPs aligning this across the subsidiaries.
Work closely with the Bank and Digital teams to support digital lending initiatives, including CVP impact monitoring and performance reporting.
Monitor adoption, revenue impact, and customer experience metrics for digital products and channels.
Data Commercialization & Analytics
Champion data‑driven planning and decision‑making within the CVP development functions across the subsidiaries.
Embed initiatives aimed at monetizing data assets and strengthening commercial analytics across the CVPs.
Coordinate with Data, IT, and Analytics teams to ensure availability, integrity, and effective use of commercial data.
Large Ecosystems CVP Development
Identify large ecosystems in the market and develop cross cutting CVPs across the subsidiaries to grow HFG subsidiaries share of wallet of these ecosystems.
Large Ticket & Revenue Growth Support
Support planning, pipeline tracking, and reporting for large‑ticket transactions and strategic accounts.
Analyze revenue trends, opportunities, and risks to support informed decision‑making.
Coordinate inputs from subsidiaries and relationship teams for consolidated Group reporting.
Monitor project progress, escalate issues, and prepare status updates for the Group Commercial Director.
Key Competencies and Skills
Excellent stakeholder management and coordination capabilities.
High attention to detail with strong execution discipline.
Ability to build and deploy customer solutions end to end.
Ability to translate strategy into actionable and measurable plans.
Strong communication, presentation, and report‑writing skills.
Commercial acumen with a data‑driven mindset.
Proactive, results‑oriented, and self‑driven.
Ability to work effectively across multiple business units.
High integrity and professionalism.
Ability to operate in a fast‑paced, evolving environment.
Minimum Qualifications, Knowledge and Experience
Academic & Professional: Bachelor’s degree in Business, Economics, Finance, Strategy, or a related field; A Master’s degree or relevant professional qualification is an added advantage.
Experience: Minimum of 10 years’ relevant experience in strategy development, product management and development, or sales management within a Financial Institution.
Past balance sheet and or P&L responsibility will be an added advantage.
Exposure to digital transformation, data analytics, or commercial projects is desirable.
How to Apply
Interested and qualified candidates should apply online by visiting the HF Group website at www.hfgroup.co.ke or via the application portal here.
