The General Manager (Hospitality & Farm Experiences) is tasked with the comprehensive management and strategic development of a unique integrated operation, combining hospitality services, experiential tourism, and the sale of farm products. The role requires a leader capable of driving revenue growth, maintaining high guest experience standards, overseeing daily operations, and coordinating staff across various sections of the business located in Nyeri.
Key Responsibilities
Marketing, Communications & Brand Experience
- Communicate, market, and position the client's experience across digital and offline channels.
- Develop and execute marketing strategies targeting travel agents, tour operators, corporate clients, direct consumers, and strategic partners.
- Actively market and sell new and existing products, with a current focus on conferencing and group experiences.
- Work closely with Oxgene (or appointed digital and above the line partners) to ensure all marketing, communication, and online booking platforms are functional, updated, and optimized for conversions.
- Oversee content development, storytelling, and brand consistency across websites, social media, and partner platforms.
Guest Experience & Engagement
- Host, engage, and manage guest relationships from initial inquiry and booking through arrival, stay, and post-departure follow-up.
- Manage the clients outdoor experiences including camping & hiking activities.
- Ensure a high-quality, personalized guest experience for both physical and online engagements.
- Collect and analyze guest feedback to continuously improve services, offerings, and experiences.
Business Development & Partnerships
- Develop, manage, and grow strategic partnerships with travel agents, corporates, event planners, NGOs, suppliers, and community stakeholders.
- Maintain and expand existing clientele while identifying and onboarding new customer segments.
- Develop new experiential products and packages aligned with the client's values, farm activities, and hospitality offering.
Farm Products & Market Development
- Manage and grow the customer base for farm-produced goods.
- Develop sales channels for farm products, including direct sales, partnerships, hospitality integration, and institutional buyers.
- Align farm production with market demand to optimize revenue and reduce waste.
Operations, Procurement & Compliance
- Oversee procurement and stock management for hospitality operations, farm inputs, and service providers.
- Manage supplier relationships, contract negotiations, and cost control.
- Ensure compliance with government regulations, licenses, taxes, and statutory requirements.
- Lead and coordinate the process for obtaining and maintaining organic farming certification.
Team Leadership & Internal Coordination
- Connect and coordinate different sections of the farm and hospitality operations to ensure smooth workflows.
- Provide leadership to ground staff and ensure clear reporting structures and communication channels.
- Support staff development, performance management, and operational accountability.
Financial Performance & Strategy
- Drive revenue growth across hospitality, conferencing, experiences, and farm products.
- Actively manage the cost base to improve profitability and operational efficiency.
- Support budgeting, forecasting, and performance reporting in collaboration with finance or ownership.
Qualifications & Experience
- Bachelor’s degree in hospitality management, Business Administration, Marketing, or a related field.
- Minimum 5–8 years’ experience in hospitality, experiential tourism, or integrated operations roles.
- Proven experience in sales, marketing, and partnership development.
- Strong operational and financial management skills.
- Experience working with digital marketing platforms and booking systems is an advantage.
- Knowledge of agribusiness and organic farming is a plus.
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