The role of the Employer Branding and Communication Officer is pivotal in identifying, engaging, and attracting the talent necessary to drive the ICRC’s humanitarian mission. You will be responsible for delivering essential employer branding and communication services that support both global and regional recruitment needs, ultimately helping to establish the ICRC as a leading employer of choice. A critical component of this role involves collaborating with partners from the Red Cross and Red Crescent Movement, as well as selected universities and professional associations, to cultivate robust, long-term talent pipelines.
Accountabilities & Functional Responsibilities
- Roll out global talent engagement and employer branding strategies, ensuring they are aligned with ICRC recruitment needs and utilize a customer-focused, data-informed approach.
- Manage and optimize the ICRC's global presence on key digital platforms (e.g., LinkedIn, job boards, career platforms, virtual events), working closely with Global Communication and HR teams.
- Create and adapt high-quality content tailored for talent audiences (e.g., social media posts, career newsletters, staff interviews, videos, event materials), ensuring consistency with the ICRC brand and tone of voice.
- Build, nurture, and actively engage diverse talent pools for priority profiles through targeted digital campaigns, talent communities, and dedicated outreach efforts.
- Contribute significantly to the internal communication plan of the People division, ensuring all messages related to people, culture, and talent topics are clear, coherent, and consistent.
- Support the preparation and organization of internal events and meetings for the division (e.g., townhalls, community calls), including managing agendas, presentations, speaking notes, and follow-up communications.
- Provide strategic advice to HR Business Partners, recruiters, and hiring managers regarding regional talent engagement strategies, talent market dynamics, and appropriate audience-specific channels.
- Share and promote best practices in employer branding and talent attraction, contributing to capacity-building efforts for HR colleagues through tips, toolkits, templates, and guidelines.
- Utilize data and market insights (from ATS, LinkedIn, and campaign analytics) to continuously monitor the performance of outreach and employer branding activities.
- Track and report comprehensively on activities and outcomes on a quarterly and annual basis, providing concrete recommendations for performance improvement.
- Foster strong collaboration across teams and units within the People division, with regional delegations, and with external partners such as the Red Cross and Red Crescent Movement and other humanitarian organizations.
Qualifications and Experience
What we will look for in your profile:
- Bachelor’s degree in digital marketing, communication, or a related field.
- A minimum of 3–5 years of professional experience in marketing, communication, employer branding, or HR marketing.
- Experience in an international, non-profit, or humanitarian setting is considered a strong asset.
- Fluent proficiency in English is required.
- Fluency in at least one of the ICRC’s other working languages (French, Arabic, Portuguese, Spanish) is a significant advantage.
- Solid knowledge and practical experience with Applicant Tracking Systems (ATS), LinkedIn hiring tools and talent search functionalities, Customer Relationship Management (CRM) tools, Content Management Systems (CMS), and Canva.
- Demonstrated ability to interpret basic analytics (e.g., campaign performance, pipeline data, conversion rates) and translate these insights into actionable improvements.
