The E-Commerce Manager role involves overseeing and driving the performance of all the client's online sales channels, including their official website, Jumia, and other third-party marketplaces. This position is responsible for digital merchandising, ensuring online brand visibility, managing product uploads, maintaining stock accuracy, coordinating order fulfillment, and ultimately achieving monthly online sales targets. The ideal candidate is highly analytical, tech-savvy, creative, and passionate about e-commerce growth, ensuring the client delivers a seamless and high-performing online shopping experience.
Key Responsibilities
Website & E-Commerce Platform Management:
- Oversee daily operations of the client website (product uploads, pricing, stock updates).
- Optimize user experience, site navigation, and product categorization.
- Ensure accurate product descriptions, photography, and content quality.
- Work closely with IT to resolve site bugs, slow speed, or downtime issues.
- Monitor click-through rates, bounce rates, and conversion rates.
Marketplace Management (Jumia, Kilimall, etc.):
- Manage official storefronts on all partner marketplaces.
- Upload new products, run price changes, and track seller scores.
- Implement promotional campaigns (Flash Sales, Jumia Black Friday, Vouchers).
- Respond to customer queries, ratings, and complaints on each platform.
- Maintain high seller ratings and avoid penalties.
Digital Sales & Revenue Growth:
- Drive monthly revenue targets for the e-commerce department.
- Analyze product performance and recommend pricing adjustments.
- Coordinate with marketing on paid ads, social commerce, and website promotions.
- Develop strategies to grow traffic, increase conversion, and reduce cart abandonment.
- Forecast online sales and manage stock replenishment.
Order Management & Fulfillment Alignment:
- Ensure all online orders are processed, dispatched, and delivered on time.
- Coordinate with warehouse, logistics, and customer service teams.
- Track returns, cancellations, and refunds to maintain service quality.
- Monitor fraud orders and ensure payment reconciliation.
Reporting & Analytics:
- Prepare weekly and monthly performance reports (sales, traffic, conversion).
- Monitor KPIs: ROAS, average order value, seller score, fulfilment time, etc.
- Recommend improvements based on customer insights and data analytics.
- Track competitor pricing and online trends.
Brand Representation & Customer Experience:
- Maintain consistent brand image across all online platforms.
- Ensure competitive and attractive product presentation.
- Implement customer-centric strategies to enhance loyalty and repeat purchases.
Requirements and Qualifications
- Bachelor’s degree in marketing, Business, IT, or related field.
- Minimum 5+ years’ experience in e-commerce management.
- Experience with Shopify, WooCommerce, or similar CMS.
- Experience with Jumia Seller Centre or other marketplaces is a strong advantage.
Required Skills
- Strong understanding of SEO, digital ads, and conversion funnels.
- Proficiency in data analytics tools (Google Analytics, Meta Commerce Manager).
- Knowledge of fulfillment workflows and online customer service tools.
- Highly organized and detail oriented.
- Strong analytical and problem-solving ability.
- Excellent communication and writing skills.
- Ability to multitask in a fast-paced environment.
- Creative thinker with a results-driven mindset.
