Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
Purpose of Role
The DTEU Lead (DTEU Executive) is accountable for driving Direct-To-End-User initiatives and platforms to drive consumer engagement, convenience, and incremental commercial growth.
The role translates strategy into action by delivering seamless execution of DTEU propositions, ensuring operational excellence across ordering, fulfillment, and delivery, and maintaining high-quality consumer experiences across all touchpoints.
Key Responsibilities
Complete DTEU plans and initiatives in line with Emerging Channels strategy
Ensure seamless end-to-end consumer experience across DTEU platforms
Drive outstanding operational performance in ordering, fulfillment, and delivery
Support delivery of net sales value, sales quantity, and customer interaction through DTEU
Dimensions
Financial
Supports delivery of NSV, volume, and margin targets through DTEU initiatives
Delivers DTEU investments in line with approved plans to deliver return on investment
Contributes to Emerging Channels growth and performance targets
Contribute to the delivery of an optimized brand portfolio across DTEU platforms, driving premiumisation, high NSV brands, and margin growth
Market Complexity
KBL operates in a sophisticated and fast-evolving environment requiring strong execution due to:
Increasing demand for convenience-led and digital consumption
High consumer expectations on speed, service, and experience
Dependence on third-party platforms and logistics providers
Need for seamless integration across commercial, digital, and operational teams
Role Responsibilities
Build strong understanding of DTEU consumers, occasions, and market trends to identify growth opportunities
Plan and implement DTEU initiatives (campaigns, gifting, bundles, events, and experiences) to drive NSV
Manage end-to-end operations including order fulfilment, stock coordination, and delivery performance
Ensure excellent product availability, clear communication, and consistent execution across all platforms
Deliver high-quality, flawless, and premium consumer experiences across all touchpoints
Collaborate cross-functionally and manage external partners to ensure aligned and efficient execution
Track and optimise performance across key metrics (sales, conversion, service levels, return on investment)
Manage budgets, monitor cost efficiency, and ensure accurate reporting and governance
What Success Looks Like
Seamless execution of DTEU platforms with high service levels and consumer happiness
Growth in DTEU-driven NSV, volume, and consumer engagement
High operational efficiency across fulfilment and delivery processes
Consistent, premium-quality consumer experiences across all touchpoints
Strong partner coordination and execution alignment
Measurable return on investment and continuous improvement across DTEU initiatives
Governance – Risks & Controls
Ensure compliance with KBL Code of Business Conduct, policies, and governance frameworks
Adhere to legal, regulatory, and safety requirements across all DTEU activities
Ensure proper management of budgets, assets, and trade materials
Maintain audit readiness and compliance with internal control frameworks
Ensure responsible and compliant consumer engagement
How to Apply
Interested and qualified candidates should apply online by visiting the Diageo application link: Apply on Diageo Workday.