The International Livestock Research Institute (ILRI) is seeking a Communication Officer III to design, implement, and coordinate strategic communication activities, focusing on Social and Behaviour Change Communication (SBCC) to drive the scaling and adoption of livestock and agricultural innovations.
Key Responsibilities
Strategy & Design
- Carry out audience research and segmentation (e.g., farmers, youth, women, pastoralists, policymakers) to inform message design and identify best-bet delivery channels (local leaders, social media, radio, TV, etc.).
- Design localized campaigns based on analytical findings that address behavioural and institutional barriers to technology adoption within different components of the portfolio.
- Collaborate with scientists and communication specialists to co-create tailored messages for diverse audiences.
Implementation, Trust Building, and Engagement
- Coordinate field-level campaigns using a mix of media channels, including radio, social media, community theatre, local influencers, and farmer groups.
- Build strong partnerships with local media, local influencers, civil society organizations, and county government communication offices.
- Support participatory community dialogues to address social norms and beliefs influencing livestock and climate practices.
- Develop and apply Monitoring & Evaluation (M&E) frameworks to assess communication reach, behavioural outcomes, and campaign effectiveness.
- Work alongside project teams to design indicators and data collection tools that capture behavioural and attitudinal change.
- Monitor and analyse misinformation and disinformation regarding livestock and agricultural innovations, developing rapid-response materials and evidence-based narratives to counter them.
- Support media training, influencer engagement, and knowledge sharing on science-based livestock communication.
Capacity Building & Learning
- Support project teams in integrating SBCC approaches into project design and implementation phases.
- Build the capacity of local partners, youth networks, and extension workers on effective communication and behaviour change principles.
- Document lessons and best practices to inform ILRI and CGIAR’s broader work on scaling and adoption.
Communication Support to the Portfolio
- Develop a diverse set of materials, messages, and success stories originating from the livestock portfolio to ensure high program visibility.
- Provide regular updates on activities through ILRI social media channels.
- Oversee the production of compelling stories and communication products from the portfolio.
Requirements
- Bachelor’s degree in Communication, Development Communication, Behavioural Science, or a related field.
- Seven years of professional experience designing and implementing local SBCC programs in the agriculture, health, or climate/environment sectors.
- Proven experience conducting stakeholder analysis, audience segmentation, and formative research to inform campaign design.
- Demonstrated experience working with local media, government, and community influencers.
- In-depth knowledge of M&E tools and approaches for communication and behaviour change.
- Strong understanding of participatory communication, gender and inclusion, and digital/social media strategies.
- Demonstrated experience translating technical or scientific research into clear, engaging content for diverse audiences, including policymakers, donors, and the public.
- Excellent writing and editing skills, with the ability to communicate complex scientific ideas in clear, accessible, and engaging language.
.png){kind=logo}
