Marketing and CommunicationsFull-TimeJunior-level(1-2 yrs)
Job Description
About the Role
We are seeking a highly skilled and hands-on Digital Marketing Assistant to join our team. The primary focus of this role will be to actively drive Nellions' brand positioning, enhance brand awareness, and generate inbound leads through the creation and execution of innovative digital marketing strategies.
Duties and Responsibilities
Content Creation: Create compelling content including blogs, social media posts, and videos for our platforms LinkedIn, Facebook, Instagram, YouTube, and TikTok.
Online Presence Management: Manage and grow our online presence by actively engaging with our audience across social media platforms, website, and other digital channels.
Sentiment Analysis: Monitor and analyse brand sentiment and engagement to inform and adjust strategies as needed.
Inbound Marketing: Design and implement inbound marketing campaigns, including content marketing, SEO, and email campaigns, to attract and convert qualified leads.
Sales Collaboration: Collaborate closely with the sales team to ensure a smooth lead handover process and campaign alignment.
Performance Tracking: Track, measure, and report on the performance of all digital marketing initiatives using analytics tools.
Market Trends: Stay up to date with the latest digital marketing trends and tools to continuously enhance our strategy.
Requirements and Qualifications
Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
Experience: Minimum of one year of hands-on experience in digital marketing, with a strong emphasis on content creation and platform management.
Technical Skills: Ability to use relevant computer software and proficiency with digital marketing tools and platforms such as Google Analytics, HubSpot, and social media management tools.
Expertise: Proven experience in brand positioning, content creation, and inbound lead generation.
Knowledge: Strong knowledge and practical experience with SEO, SEM, social media marketing, email marketing, and content marketing.
Soft Skills: Excellent communication and storytelling skills; ability to work independently and as part of a team, with strong project management skills.
How to Apply
Interested candidates should send their CV and a cover letter detailing their relevant experience and why they are a good fit for this role to recruitment@nellions.co.ke on or before 7th March 2026.
How to Apply
Interested candidates should send their CV and a cover letter detailing their relevant experience and why they are a good fit for this role to recruitment@nellions.co.ke on or before 7th March 2026.