Digital Marketing Assistant

Duties and Responsibilities

• Content Creation: Create compelling content including blogs, social media posts, and videos for our platforms LinkedIn, Facebook, Instagram, YouTube, and TikTok.
• Online Presence Management: Manage and grow our online presence by actively engaging with our audience across social media platforms, website, and other digital channels.
• Sentiment Analysis: Monitor and analyse brand sentiment and engagement to inform and adjust strategies as needed.
• Inbound Marketing: Design and implement inbound marketing campaigns, including content marketing, SEO, and email campaigns, to attract and convert qualified leads.
• Sales Collaboration: Collaborate closely with the sales team to ensure a smooth lead handover process and campaign alignment.
• Performance Tracking: Track, measure, and report on the performance of all digital marketing initiatives using analytics tools.
• Market Trends: Stay up to date with the latest digital marketing trends and tools to continuously enhance our strategy.

Requirements and Qualifications

• Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Experience: Minimum of one year of hands-on experience in digital marketing, with a strong emphasis on content creation and platform management.
• Technical Skills: Ability to use relevant computer software and proficiency with digital marketing tools and platforms such as Google Analytics, HubSpot, and social media management tools.
• Expertise: Proven experience in brand positioning, content creation, and inbound lead generation.
• Knowledge: Strong knowledge and practical experience with SEO, SEM, social media marketing, email marketing, and content marketing.
• Soft Skills: Excellent communication and storytelling skills; ability to work independently and as part of a team, with strong project management skills.

How to Apply

Interested candidates should send their CV and a cover letter detailing their relevant experience and why they are a good fit for this role to recruitment@nellions.co.ke on or before 7th March 2026.