This Digital Marketer role is crucial for developing and executing comprehensive digital strategies aimed at boosting brand visibility, driving website traffic, and generating qualified leads. The successful candidate will manage the company's end-to-end digital presence, which involves content creation, SEO optimization, running paid social media campaigns, and rigorous performance monitoring.
Responsibilities
- Develop and execute digital marketing strategies aligned with company goals.
- Conduct market research to improve brand visibility, website traffic, and lead generation.
- Create and manage engaging content across digital platforms (social media, website, blogs, videos, graphics).
- Monitor, analyze, and optimize marketing campaigns using performance data.
- Manage and grow social media platforms, including paid advertising campaigns.
- Plan and execute effective email marketing campaigns to nurture leads.
- Optimize website content and structure for SEO and search engine rankings.
- Maintain and enhance the company's online brand reputation.
- Manage, update, and monitor website performance and content.
Requirements & Qualifications
- Education: Diploma or Bachelor's degree in Marketing, Digital Marketing, Communications, IT, or a related field.
- Experience: Minimum 2+ years of experience in digital marketing or a similar role.
- Technical Expertise: Proven experience in website management, updates, content maintenance, and performance monitoring. Strong knowledge of social media marketing, analytics, and paid advertising. Experience with SEO, email marketing, and lead generation strategies. Familiarity with CMS platforms (e.g., WordPress or similar).
- Skills: Excellent content creation and copywriting skills. Ability to analyze campaign performance and optimize using data insights.
- Personal Attributes: Self-driven, creative, and able to work independently with minimal supervision. Strong organizational and time-management skills.
