Digital Marketer

Collection Africa Limited is the most experienced debt collection company in Kenya, focused on ensuring recovery and value for money through expertise, capacity, and footprint.

The company is seeking a results-oriented Digital Marketer to generate qualified leads and support 10% month-on-month revenue growth. The successful candidate will manage digital campaigns, optimise online channels, and ensure marketing activity contributes directly to real, billable business opportunities.

Key Responsibilities

• Generate qualified leads for business development teams.
• Plan, launch, and optimise digital marketing campaigns across SEO, social media, email, and paid advertising.
• Track and report lead generation performance and ROI.
• Collaborate with Business Development and Client Services teams to convert leads into active clients.
• Support brand visibility, positioning, and market engagement.

Key Performance Indicators (KPIs)

Performance will be measured against:

• Number of qualified leads generated.
• Lead-to-opportunity conversion rate.
• Campaign ROI and cost per lead.
• Contribution of digital leads to signed contracts.
• Website traffic, engagement, and campaign performance.

Qualifications & Experience

• Diploma or Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 3 years' experience in digital marketing or lead generation.
• Experience in financial services, fintech, B2B, or collections sector is an advantage.
• Strong hands-on experience with digital marketing tools, SEO, and analytics.