Flexi Personnel Ltd is seeking a Business Development Officer to drive brand awareness and business growth. The role involves developing marketing strategies, managing lead pipelines, and overseeing brand-building campaigns to ensure optimal ROI and alignment with business objectives.
Roles and Responsibilities
Brand Building, Marketing & Demand Generation
- Develop, align, and implement the company’s marketing strategy in line with business objectives and the overall strategic plan, in collaboration with the Business Development Director and the business development team.
- Manage the full marketing mix (product, pricing, channels, promotion, people, process, and environment) to drive brand awareness and demand generation across target segments.
- Design and manage an effective marketing channel and media mix (digital and traditional), ensuring optimal ROI and alignment with business priorities.
- Execute brand building and demand generation campaigns, balancing short-term lead generation with long-term brand equity, with clearly defined annual targets and quarterly reviews.
Business Development & Lead Pipeline Management
- Build, maintain, and actively manage a robust prospect and lead pipeline, tracking lead stages, conversion rates, and ROI from demand generation activities.
- Design, implement, and continuously improve a lead qualification and prioritization process to ensure effective follow-up and optimal use of resources.
- Personally pursue and/or allocate qualified leads to relevant team members, escalating capacity needs to the Business Development Director where required.
- Develop and maintain standardized pitch decks, company profiles, and proposal templates, approved by the BD Director and ready for rapid deployment.
- Customize proposals, pitches, and tenders to client/prospect needs, ensuring accuracy, quality, and timely submission.
- Coordinate and manage client pitches, meetings, and proposal presentations, ensuring appropriate resource allocation and scheduling.
- Drive prospects through the full sales cycle from initial lead to contract signing and first invoice, ensuring accurate sales recording.
- Grow revenue from existing clients through upselling, cross-selling, and repeat business, with defined annual targets, retention plans, and regular performance reviews.
- Utilize CRM tools (e.g., HubSpot, Salesforce) for lead tracking and reporting.
Administration, Resources & Communications Management
- Support the BD Director in planning and scaling the marketing, business development, and administrative functions as the business grows, including team structure and role definition.
- Manage and coordinate external suppliers for marketing, digital, and media ensuring performance, value for money, and service quality.
- Coordinate media buying, marketing events, networking forums, and promotional activities in line with brand and growth objectives.
- Ensure all activities comply with all relevant laws (e.g., Kenya's Data Protection Act), company standard operating procedures, and ethical business practices.
Education, Professional Qualifications, and Experience
- Bachelor’s degree in marketing, business development, business administration, or a related field with strong marketing and client service focus. An MBA in Marketing, Digital Marketing, or a related field is an added advantage.
- 2 to 5 years of professional work experience in Sales and Business Development in the consultancy space and/or selling a service.
- Proven experience in designing and implementing marketing, business development, and/or communication initiatives.
- Professional certifications (e.g., Google Analytics, HubSpot Inbound Marketing, or PMP) are a strong advantage.
- Proficiency with sales enablement tools including CRM software (Salesforce, HubSpot, or similar), LinkedIn Sales Navigator, and other prospecting platforms.
- Experience or strong aptitude with AI tools such as ChatGPT, Perplexity, Claude, or similar platforms for prospect research, company intelligence gathering, personalized message creation, and competitive analysis.
- Strong digital marketing capability, with hands-on experience creating and executing strategies and campaigns across digital platforms.
- Comfortable with digital technologies, including basic website setup and maintenance, Microsoft Office applications, and mobile applications.
- Confident communicator with an ability to engage effectively with diverse stakeholders and seniority level professionals.
- Demonstrated ability to manage customer leads and successfully convert prospects into clients.
How to Apply
Interested and qualified candidates should apply via the Flexi-Personnel Applicant Tracking System (ATS) at: ats.flexi-personnel.com
